Our Board - ABC | Audit Bureau of Circulations

Delivering a Valued Stamp of Trust for the Media Industry

Our Board oversees the effective running of ABC. It meets five times a year and is made up of key representatives from agencies, advertisers, media owners and trade bodies. Decisions are agreed by consensus which ensures the interests of both the buy and sell sides of the industry are taken into account.

Our Board members are nominated by the following industry associations: the IPA, ISBA, JICWEBS, NMA and PPA.

Derek Morris
Chairman
ABC

Simon Redlich
Chief Executive
ABC

Lynne Anderson
Deputy Chief Executive
The NMA

Barry McIlheney
Chief Executive
PPA

Belinda Beeftink
Research Director
IPA

Phil Smith
Director General
ISBA

Chris Amor
Trading Director
News UK

Tim Elkington
Chief Digital Officer
IAB UK

Tim Lofthouse
Senior Purchasing Manager
P&G

Darron McLoughlin
Circulation Director
Archant

Kevin Petley
Business Director
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Charlie Varley
Planning Director
Carat UK Ltd

Glyn Williams
Joint Head of Publishing
PHD Media

"ABC provides us with a consistent measure of our circulation and digital reach that is credible to our advertisers. It's got the respect of everyone in the industry and is really important for us as a business."
Jamie Credland,
SVP Marketing and Strategy,
The Economist Group

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“ABC’s training session was incredibly useful... some of our attendees who’d been trained in digital ad trading were amazed this level of trusted detail exists for ABC-verified media brands.”

Craig Smith,
Trading Director, Print & Digital Display,
Mindshare

"The ABC/IAB Robots and Spiders list is a critical resource, providing a central repository where search engines and others committed to transparency have declared themselves."
Larry Goldstein, Vice President,
Research Audit Services, comScore

“ABC was the first Joint Industry Currency and continues to provide robust, transparent and comparable data in an increasingly complex and data driven world.”

Lynne Robinson,
Research Director,
IPA

"Every figure on an ABC certificate is backed up by evidence – ensuring the ABC supplies the granular qualified data that simply doesn’t exist anywhere else."
Steve Goodman,
MD Print Trading, GroupM UK

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"At Exponential we understand the need to be open and transparent with our business practices, which is why we follow the EDAA best practice criteria for online behavioural advertising. ABC were very helpful and supportive throughout the certification process."
Tim Sleath,
VP Product Management,
Exponential

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"Independently audited figures from ABC remain key to our business. As a joint industry currency they allow anyone who wishes to compare figures across different titles or publishers to do so on a like-for-like basis, and to be reassured that the figures are based on fact."
Albert Read, MD,
Conde Nast

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The Joint Industry Currencies (JICs) are owned by the industry - advertisers, agencies and media owners – to provide transparent and objective audience measurement for each medium. These data are produced and sold at cost providing both industry accountability and a robust trading currency for each medium.