Our Board

Our Board oversees the effective running of ABC. It meets five times a year and is made up of key representatives from agencies, advertisers, media owners and trade bodies. Decisions are agreed by consensus which ensures the interests of both the buy and sell sides of the industry are taken into account.

Our Board members are nominated by the following industry associations: the IPA, ISBA, JICWEBS, NMA and PPA.

Derek Morris
Chairman
ABC

Simon Redlich
Chief Executive
ABC

Lynne Anderson
Deputy Chief Executive
The NMA

Barry McIlheney
Chief Executive
PPA

Belinda Beeftink
Research Director
IPA

Phil Smith
Director General
ISBA

Chris Amor
Trading Director
News UK

Tim Elkington
Chief Digital Officer
IAB UK

Tim Lofthouse
Senior Purchasing Manager
P&G

Darron McLoughlin
Circulation Director
Archant

Kevin Petley
Business Director
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Charlie Varley
Planning Director
Carat UK Ltd

Glyn Williams
Joint Head of Publishing
PHD Media

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"At Exponential we understand the need to be open and transparent with our business practices, which is why we follow the EDAA best practice criteria for online behavioural advertising. ABC were very helpful and supportive throughout the certification process."
Tim Sleath,
VP Product Management,
Exponential

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“ABC’s training session was incredibly useful... some of our attendees who’d been trained in digital ad trading were amazed this level of trusted detail exists for ABC-verified media brands.”

Craig Smith,
Trading Director, Print & Digital Display,
Mindshare

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"Independently audited figures from ABC remain key to our business. As a joint industry currency they allow anyone who wishes to compare figures across different titles or publishers to do so on a like-for-like basis, and to be reassured that the figures are based on fact."
Albert Read, MD,
Conde Nast

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"Working with ABC in the past, we had confidence they would be a trusted partner to turn to for guidance, expertise and support."

Leena Vara-Patel,
Operations & Ad Tech Director, agenda21

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“ABC has worked closely with the industry to simplify its reporting whilst retaining the robust, gold standard that we associate with their stamp of trust.”

Adam Crow,
Head of Publishing,
MediaCom

"The ABC/IAB Robots and Spiders list is a critical resource, providing a central repository where search engines and others committed to transparency have declared themselves."
Larry Goldstein, Vice President,
Research Audit Services, comScore

"ABC provides us with a consistent measure of our circulation and digital reach that is credible to our advertisers. It's got the respect of everyone in the industry and is really important for us as a business."
Jamie Credland,
SVP Marketing and Strategy,
The Economist Group

Want to get our stamp of trust?

Click here to start the process

Want to get our stamp of trust?

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