We've been at the forefront of digital ad trading for 25 years and work with a range of companies in the following areas:
Online Behavioural Advertising COUNTER Bespoke Services Get Audited
History and Collaboration
Our audit team has over 500 years of experience in media auditing and provide an independent service, checking compliance across a range of media standards.
Our focus is on developing specialist audit services that underpin the industry's digital standards. Here are some of our digital milestones…
Our specialist expertise is recognised by other industry organisations. We helped launch JICWEBS and were part of the team that defined and validated early online metrics, including many of the standards being used today.
Through our bespoke audit services, our respected auditing underpins the work of fellow Join Industry Currencies (JICs) such as BARB, JICMAIL, JICWEBS, and other organisations like COUNTER and UKOM.
Our logo stands for quality and trust in media, empowering our industry to trade with confidence.
"The ABC/IAB Robots and Spiders list is a critical resource, providing a central repository where search engines and others committed to transparency have declared themselves."
"ABC provides us with a consistent measure of our circulation and digital reach that is credible to our advertisers. It's got the respect of everyone in the industry and is really important for us as a business."