Audit Services

We've been at the forefront of digital ad trading for 25 years and work with a range of companies in the following areas:

History and Collaboration

Our audit team has over 500 years of experience in media auditing and provide an independent service, checking compliance across a range of media standards.

Our focus is on developing specialist audit services that underpin the industry's digital standards. Here are some of our digital milestones…

 

1931

Created by ISBA as the first Joint Industry Currency in the UK

1996

First web traffic audits

2006

- World's first Brand Safety audit.
- Collaborating with IAB US to create the international IAB / ABC Spiders & Robots List.
- Working with COUNTER on their Code of Conduct.

2010

First OBA audits to IAB UK standards

2012

World's first Content Verification (CV) report

2013

- BARB commissions us to audit their census based IPTV.
- Appointed by the EDAA to deliver new pan European OBA audits.

2014

First ABC Viewability report

2016

First Ad Fraud audit

2018

JICMAIL asks us to underpin their standards.

2019

Appointed as TAG auditor.

Future

Contact us to see how we can help you!

Our specialist expertise is recognised by other industry organisations. We helped launch JICWEBS and were part of the team that defined and validated early online metrics, including many of the standards being used today.

Through our bespoke audit services, our respected auditing underpins the work of fellow Join Industry Currencies (JICs) such as BARB, JICMAIL, JICWEBS, and other organisations like COUNTER and UKOM.

Our logo stands for quality and trust in media, empowering our industry to trade with confidence.