Audit Services

ABC is a leading industry-owned auditor for media products and services, with specialist skills in digital ad trading.

Separate to our Print, Digital and Event audits, our experienced team provides an independent service checking compliance across a range of other media standards...

When talking about fraud in the context of the online media industry, we mean the variety of ways people extort money from advertisers - ad fraud.

We audit digital platforms and technologies to global ad fraud standards. We also provide data that helps businesses filter out known invalid traffic.

If the content surrounding an advertiser's creative is detrimental to their brand values, it could potentially damage their reputation with long standing affect.

We verify digital businesses, as well as Content Verification Tools, to help companies demonstrate they're doing all they can to reduce the risk of brand safety issues occurring.

In digital media, the term 'viewability' is used to refer to the area (usually %) and time (in seconds) that an online advert is viewable i.e. its opportunity to be seen.

Our Viewability Certification is designed to check whether a product is capable of counting viewable impressions in accordance with industry agreed standards. It raises awareness of their capabilities and how methodologies may vary from product to product.

Online Behavioural Advertising (OBA) is a term to describe how marketers use technical methods to track which websites you visit to build a profile of you as a consumer. The end goal is to deliver types of adverts that the marketer believes would interest you. How this works is explained here by the IAB UK.

Importantly, most of the time these marketers don't know your name or where you live etc. But it's this perception of a lack of privacy that meant the industry developed standards to help consumers understand what's happening and take control of what information they wish to share.

Counting Online Usage of Networked Electronic Resources (COUNTER) involves the compliant reporting of online library journal figures and electronic resources.

COUNTER provides a Code of Practice that enables publishers and vendors to report usage of their electronic resources in a consistent way. This enables libraries to compare data received from different publishers and vendors.

Standards JICWEBS TAG EDAA COUNTER
Area Ad Fraud Processes Ad Fraud Tools Brand Safety (DTSG) Content Verification Tools Viewability Ad Fraud OBA Online Journals
Accessible Archives (AA) yes
Ad4mat yes
Adam Matthew Digital yes
Adara Media UK Ltd / Adara Media (Ireland) yes
AdColony yes
AdmantX yes
AdMaxim Inc yes
Admetrics Banner yes
Adobe Advertising Cloud (formerly TubeMogul) yes
AdRoll yes
Adverty yes
Adyoulike Ltd yes
AffecTV yes yes yes
Agenda21 Digital yes yes
Alexander Street Press (ASP) yes
American Journal of Tropical Medicine & Hygiene yes
American Society for Microbiology yes
American Society of Agronomy (ASA) yes
American Society of Animal Sciences (ASAS) yes
Amnet UK yes yes
Amobee yes yes
Association for Computing Machinery (ACM) yes
ASTM International yes
Auto Trader yes
Bauer Media Group yes
Bentham Science yes
Bibliotech Education Ltd. yes
Bidstack yes
Blis Media Ltd yes
Cadreon yes yes
Cambridge University Press yes
Clarivate Analytics yes
Commonwealth Scientific and Industrial Research Organisation (CSIRO) yes
Computing Reviews (CR) yes
comScore vCE Validation yes Banner yes
Video yes
Conde Nast Publications yes
Conversant yes
Coull yes
Crimtan yes yes
Database of Recorded American Music (DRAM) yes
Delta Projects yes
Dentsu Aegis Network yes
DMA Institute Banner yes
DV Digital Impression Quality - Real-Time Ad Blocking yes yes Banner yes
Video yes
Edition Diffusion Presse Sciences (EDP) yes
Elsevier Sciencedirect yes
Elsevier Scopus yes
Engineering Village yes
ESI Media Ltd yes
Expedia yes
Exponential Interactive yes yes
Eyeota yes
Facebook yes
Financial Times Ltd yes yes
Gameloft UK Ltd yes
Global Blue yes
Global Media Entertainment Ltd yes yes
GroundTruth yes
GroupM yes yes
GSI One yes
Guardian Media Group yes
Havas yes yes
Hearst yes
IEEE Computer Society yes
IGI Global yes
Ignition One yes
Illuma yes
Immediate Media yes
Impression Desk yes
Indian Journals yes
Ingenta Connect yes
InSkin yes yes
Institute of Electrical and Electronics Engineers yes
Institute of Physics (IOP) yes
Integral Ad Science yes Banner yes
Video yes
iotec yes yes yes
Irish Newspapers Archives (INA) yes
Jaa Media yes
John Benjamins e-Platform yes
John Hopkins University/Project MUSE yes
JSTOR yes
JustPremium yes
Knorex yes yes yes
LoopMe yes
Mail Metro Media yes
MC&C Media yes
Merkle Periscopix yes
Microbiology Society Research yes
MiQ Digital LTD yes yes yes
MOAT Banner yes
Video yes
Mobsta yes
MPS Technologies yes
Nano Interactive yes yes
Nativo yes
Nature Publishing Group yes
Navigate Digital yes
NEN yes
News UK & Ireland Limited yes
Numérique Premium yes
Oath yes
OECDiLibrary yes
Optical Society of America (OSA) yes
Outbrain yes
Ovid Technologies yes
Oxford University Press (OUP) yes
PERFORM Group yes
Physicians Postgraduate Press (PPP) yes
PierOnlinePierOnline yes
PlayBuzz yes
Precise TV yes
Primal Pictures yes
Primal Pictures Audited Entity Scholarly iQ yes
Publicis Media yes
Quantcast yes yes
Reach Shared Services yes
Rezonence Ltd yes yes
RhythmOne yes
Royal Society of Chemistry yes
RTE yes
Rubicon Project Ltd yes yes yes
S. Karger AG, yes
Sabinet yes
Samsung Electronics UK yes
Scoota yes yes
Sharethrough yes
Skimlinks yes
Smadex yes
Society of Photographic Instrumentation Engineers (SPIE) yes
Sojern yes
Spandidos Publications Ltd yes
Spiritmedia Scotland Ltd yes
Spotify yes
Springer Link yes
Sublime yes
SYZYGY yes
Teads Ltd yes
Telegraph Media Group yes
The Institution of Engineering and Technology – Digital Library - IET DL yes
The Student Room Group Ltd yes
The7stars yes
ThirdPresence yes
TI Media yes
TimeOne yes
Total Media yes
Tripadvisor yes
Triplelift yes
UCAS yes
Unruly yes yes
VE Global UK yes yes
Venatus Media yes
Vevo (UK) yes
Vibrant Media yes yes
VICE UK yes
Weborama yes
Widespace yes
Wolters Kluwer (KLI) yes
Wolters Kluwer España yes
Xaxis Digital Ltd yes yes
Yieldr yes
Ziff Davis yes yes