ABC is a leading industry-owned auditor for media products and services, with specialist skills in digital ad trading.
Separate to our Print, Digital and Event audits, our experienced team provides an independent service checking compliance across a range of other media standards...
When talking about fraud in the context of the online media industry, we mean the variety of ways people extort money from advertisers - ad fraud.
We audit digital platforms and technologies to global ad fraud standards. We also provide data that helps businesses filter out known invalid traffic.
If the content surrounding an advertiser's creative is detrimental to their brand values, it could potentially damage their reputation with long standing affect.
We verify digital businesses, as well as Content Verification Tools, to help companies demonstrate they're doing all they can to reduce the risk of brand safety issues occurring.
In digital media, the term 'viewability' is used to refer to the area (usually %) and time (in seconds) that an online advert is viewable i.e. its opportunity to be seen.
Our Viewability Certification is designed to check whether a product is capable of counting viewable impressions in accordance with industry agreed standards. It raises awareness of their capabilities and how methodologies may vary from product to product.
Online Behavioural Advertising (OBA) is a term to describe how marketers use technical methods to track which websites you visit to build a profile of you as a consumer. The end goal is to deliver types of adverts that the marketer believes would interest you. How this works is explained here by the IAB UK.
Importantly, most of the time these marketers don't know your name or where you live etc. But it's this perception of a lack of privacy that meant the industry developed standards to help consumers understand what's happening and take control of what information they wish to share.
Counting Online Usage of Networked Electronic Resources (COUNTER) involves the compliant reporting of online library journal figures and electronic resources.
COUNTER provides a Code of Practice that enables publishers and vendors to report usage of their electronic resources in a consistent way. This enables libraries to compare data received from different publishers and vendors.
