TAG, a leading global initiative, works to combat criminal activity and foster trust within the digital advertising landscape. Its certification programs – which include Brand Safety Certified (BSC), Certified Against Fraud (CAF) and Certified Against Malware (CAM) - have been developed to address cross-industry supply chain challenges around these complicated issues.
According to TAG, a record 32 companies achieved ‘TAG Platinum’ status with three or more seals, and 218 companies achieved at least one TAG certification.
For ABC, we’re proud to see a 15% increase YoY on seals being issued to our clients. For brand safety, we now audit 74% of independently certified companies, and across all seals that are audited we have a leading share of 57%.
As an approved TAG auditor, we deliver an independent and reliable assessment that ensures participating companies adhere to TAG's industry best practices. By undergoing our audits, companies show they can:
- Demonstrate good practices
- Identify operational efficiencies
- Enhance trust and transparency
Congratulations to all our clients for successfully completing our audits and achieving TAG certification:
| Activision Blizzard Media | INCA | Omnicom Media Group Ireland |
| Adloox | Initiative | Opera Ads DSP |
| Amnet | Integral Ad Science | Orangeclickmedia |
| Audience Store | IPG Mediabrands | Outbrain Inc. |
| Auto Trader Limited | John Ayling & Associates | Precise TV |
| Bauer Media | Kinesso | Quantcast |
| Bidstack | King.com Ltd. | Reach |
| Blis | KNOREX | Reprise Digital |
| Carat | LiveScore | Rezonence |
| Conde Nast | LoopMe | Samsung Ads |
| Core | m/SIX | Scoota |
| Crimtan | MAGNA GLOBAL | Sharethrough Inc. |
| Dailymotion Advertising Inc. | Mail Metro Media | Sky |
| Dentsu Aegis Network | Mantis | Spotify |
| Epsilon/Conversant | Matterkind | Stagwell Global "MDC -Assembly" |
| Essence Global Limited | MediaCom | Teads |
| Evening Standard | MediaCom North | Telegraph Media Group Limited |
| Exponential Interactive d/b/a VDX.tv | Merkle | The 7Stars |
| Fifty Technology | Meta | The Irish Times |
| Financial Times | Mindshare | The Trade Desk |
| Finecast | MiQ | TikTok |
| Global | Mobsta Inc | TripleLift |
| GroupM | Moloco | Universal McCann Worldwide |
| Guardian | Nano Interactive GmbH | Unruly |
| GumGum | Nasmedia | Venatus |
| Havas Media | Nativo | Vevo |
| Haymarket | Neo Media World | Walk in Media |
| hellomagazine | News Corp UK & Ireland Limited | Wavemaker Global |
| Illuma | OctaveAudio | Xaxis |
| Immediate Media | Omnicom Media Group | Yahoo |
Mike Zaneis, President & CEO of TAG, said,
“ABC’s independent audit supports TAG's mission to strengthen safety and transparency in digital advertising. Cross-industry collaboration with experts like ABC is essential as we work together to build greater trust in the digital advertising supply chain.”
Simon Redlich, Chief Executive at ABC, said,
“We applaud our clients for completing our independent audit and achieving their TAG Seals. Their commitment to transparency and accountability raises standards across the digital ecosystem, helping to make it a safer place for everyone to trade advertising online.”
For further information about our TAG services please visit our main TAG webpage
