We manage the Viewability principles for the UK media industry.
In 2013 our viewability testing was the first in the world to be performed in a controlled, walled garden environment. Our unique testing approach ensures all products go through a like-for-like process, meaning the results are comparable, consistent and credible.
Our viewability reports are used to understand in what scenarios products can measure viewability and how their methodologies differ from each other, therefore reducing the risk of discrepancies.
You can rest assured that products with our badge have been through a rigorous testing process, demonstrating their support and compliance to industry-agreed standards.