Google Analytics - Users

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The reporting of a product’s reach, as sourced from the standard Google Analytics (free) solution i.e. where the enhanced Google Analytics 360 (paid) solution is not employed and raw data is therefore not available. [Available for Business Media, Consumer Magazine and Regional Publication sectors]

Principles

1. Prior notification of Google Analytics claims are required

2. The Google Analytics metric will be reported separately and as per Google Analytics dashboard/report

Requirements 

1. Prior notification of Google Analytics claims are required

1. You must obtain ABC’s agreement in advance that your claims is capable of being properly recorded and checked. You will need to: 

   1. Confirm the particular product(s) to be certified, according to how it is reported on the Google dashboard. For example domain(s) or App Name(s)

   2. Provide us with ongoing access to the relevant Google dashboard in order to confirm configuration settings.

2. The Google Analytics metric will be reported separately and as per Google Analytics dashboard/report  

1. The Google Analytics metric count reported:

   1. Will comprise the Google Analytics count of Users 

   2. Will be as generated by the Google Analytics dashboard/reports for the specified product

   3. Will be for a defined Reporting Period of a whole calendar month or any combination of consecutive calendar months (up to a maximum of 12)

   4. Must be configured within the Google Analytics settings to exclude:

      • known bots and spiders

      • internal traffic (generated by users who maintain, develop or author the product)

2. Our checking will not verify the authenticity of the original source data included in the count(s)

3. Data for different products (e.g. a network) will not be reported in an aggregated manner, other than that already done within the Google Analytics tool

4. The Google Analytics User metric will be reported on an ABC Brand or Group Report 

Reporting

You will report the Google Analytics metric as follows, which will be reported on the Brand or Group Report: 

1. Google Analytics ‘Users’ count for the defined Reporting Period by product(s) 

Guidance

G2. The Google Analytics metric will be reported separately and as per Google Analytics dashboard/reportSocial Media metric(s) reported separately 

1. We will ordinarily need to access to the relevant Google Analytics dashboard(s) in order to confirm reported metric counts and settings. Any alternative verification method may be agreed at our discretion.