Agencies & Advertisers

When you’re buying media, you want to make decisions based on solid evidence you can trust. That’s why we’re here.

Our robust, comparable media data gives you the power to trade with confidence.

IPA Agency employees sign up now to unlock all the features of the site

benefits buyers 22

(ABC Survey Jan 2022, 105 respondents, 50 Agencies)

Learn how to use our data - and gain CPD points

Using our data is easy when you know how. That’s why we offer training for you and your teams:

Online Media Buying & Planning course

Our online learning course is designed to help media buyers and planners get to grips with all things ABC, plus its completion will go towards your CPD points.

Content: Who we are; Why you can trust us; How to use ABC data
Time: 30 mins
Cost: Free to ABC members

Contact us to access the course

In Person Bespoke Training Sessions

Sometimes it’s nicer to learn as a team. Our trainers will visit your office and deliver bespoke sessions, from introductory top level to deep dives for specific campaigns you’re working on.

Content: Bespoke content adapted to your needs
Time: 30 – 60 mins
Cost: Free to ABC members

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IPA agency media buyer

For media buyers that work for an Agency that is a member of the IPA.
For other agencies or if you are an advertiser please see membership options here.

ABC communications

Would you like to subscribe to our newsletter and be informed via email of ABC news and events?
Would you like to be kept informed of certificate releases and complaints? You can change your frequency or unsubscribe at anytime.

Agency and Advertiser membership fees

Membership is free for staff at IPA Member agencies. Sign up above

If you’re not from an IPA Member agency, fees start from £342 and are based on your annual billings and company location. If you’re an advertiser the membership fee starts from £284. Register here for more information.



Read our media buyer brochure for a snapshot into why our data is important to you and how you might use it day to day.

awesome media buyer


"ABC is an amazing currency and should be demanded by any buyer worth their salt"
Richard Cross, Senior Associate Director, MediaCom
"ABC Data is invaluable. If it didn't already exist, agencies and vendors would be collaborating as we speak just to get to a common standard"
David Grainger, Chief Strategy Officer, iProspect

Membership Benefits


"ABC represents a source of truth which is critical in informing and educating clients."
Craig Smith, Head of Publishing, GroupM
"The whole principle of ABC is great as it provides a robust and trusted measurement and something that both agencies and advertisers value."
Alex Smith, Investment Director Publishing, Manning Gottlieb OMG
"ABC is a vital currency for media trading."
Nick Brown, Commercial Director, Starcom
"I rarely trust circulation/readership figures for publications which aren't audited by ABC."
Rosie Yates, Senior Associate Director, MediaCom
"We use ABC on every plan to show performance of the plan vs the target audience."
Declan Deval, Account Director, Starcom
Media Audits

ABC releases data for the UK media industry to use when trading advertising. Our audits can cover your whole brand.

Third Party Auditing

ABC are a leading industry-owned auditor for media products and services, with specialist skills in digital ad trading. Our process and bespoke audits cover the following areas.

Our logo stands for quality and trust in media, empowering our industry to trade with confidence.

ABC Logo