Our training is here to help you understand and make the most of everything our data and auditing services can offer.
So whether you’re looking for:
- Steps on how to fill out your ABC return
- An overview of a digital audit process (e.g. ad fraud or brand safety)
- More info about the data that’s available
…or anything else, we’re here to help!
Face to face training for clients - delivered by our experts
Our training is tailor-made to meet your needs, from half hour ‘recap’ sessions to introductory sessions for newbies.
To discuss content and book a session, please contact:
- For our Media Owners or Digital Products
- For our Agency & Advertisers
What our trainees are saying…
“ABC’s training sessions were extremely informative and have given me and my colleagues a greater understanding of how to access and use the trading data we need.”
Victoria Farley, Senior Publisher Planner/Buyer at PHD
“ABC’s training session was incredibly useful, making it clear to my teams how much information is available to help them trade - from extra detail on actively purchased copies to where free copies have been distributed."
Craig Smith, Trading Director, Print & Digital Display, Mindshare
“ABC’s training presentation was packed with useful insights and the levels of granular detail on the new certificates was impressive. The team left with a greater understanding of the value and accessibility of ABC data available to them.”
Nicola Gummer, Journey Activation Print Director, Wavemaker
Online Learning courses for media buyers
Learn more about our data so you can plan and buy with greater confidence.
Introduction to ABC - (Approx. 25 minutes)
This course module is aimed at those starting their media planning/buying career, or who want to refresh their knowledge of ABC.
After completing this course, you’ll understand:
- How and why ABC sets industry standards
- The different ways you can view our data
- Why it's important to ask media owners for the ABC 'stamp of trust' when trading
What our agency trainees are saying about our online learning…
“Excellent - very informative and was very interesting.”
“Good layout to modules.”
“Really insightful course. Makes you take in all the information with the test at the end!”
“Thought it was very effective to have the images and videos alongside.”
“Very clear to follow.”