Want to expand your client base?
How do you secure a handshake in a highly competitive digital advertising industry?
In a saturated market, aside from steep competition, contending with fraudsters and questionable content can sabotage trust in digital advertising. These risks can not only drain advertising budgets, they can also cause untold damage to brand reputation.
How can you stand out from the crowd, attract new clients and avoid the pitfalls rife in digital advertising?
Secure your deals with a TAG seal of compliance
Achieving TAG’s ad fraud, brand safety or malware seal shows you’re actively working to combat the biggest issues in online advertising, standing you apart from the crowd.
Our independent audit ensures your internal processes meet industry standards, giving you a clear advantage in attracting new clients.
So gain the confidence you need to seal the deal – get started with our TAG audit today.
We’re the leading auditor for TAG
We’re your independent industry-owned auditor, structured to deliver impartial and trusted assurance services.
Our audit programmes underpin TAG and a range of industry standards and bespoke requirements globally.
As a non-profit distributing organisation, value for money is built into our core, as we focus on delivering excellent services that address industry needs.
With a wealth of experience, our teams are expert in areas such as brand safety, data privacy, ad fraud, and TV measurement.


Why become part of the TAG Community?
TAG (the Trustworthy Accountability Group) is the leading global initiative fighting criminal activity and increasing trust in the digital advertising industry.
Its mission is to eliminate fraudulent traffic, facilitate the sharing of threat intelligence, and promote brand safety.
The benefits of being independently audited include:
- Demonstrating best practice
- Improving your business processes
- Promoting your independently certified status to your business partners
- Raising trust and transparency
- Winning new business
Benefits of choosing ABC
Easy engagement
Expertise at your fingertips
Value for Money
Marketing support

Customer satisfaction
We have very high customer satisfaction scores. After every audit’s completed we ask for feedback; from the quality of our advice and the clarity of our communication, through to the accuracy of our work, organisation and timeliness.
Our overall satisfaction rate stands at 97% which represents the percentage of responses rating ABC's service as excellent or good. On average customers rated us 3.8 out of 4.
While brand safety is something that is top of mind for advertisers, it can be an incredibly complex topic to communicate and explain. We’ve greatly appreciated ABC’s support, not just in delivering a thorough audit, but in helping us share the benefits both internally within our teams and externally to our partners. Lauren Davies
An extremely valuable process, made easier by ABC’s personal touch, ongoing support and flexible approach.Alan Curley
ABC’s professionalism and scrutiny throughout the audit have been exemplary. Sam Nicholson
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Contact us to find out how we can help you.