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ABC UK ABC UK
  • ABC Data
    • Reports & Certificates
    • Buy Data Subscription
    • Reporting Standards
    • Get Audited
      • Magazines
      • Newsbrands
      • Events (ABC Audit)
      • Events (UFI Audit)
      • Digital Media
    • Media Owner Support
    • Media Buyer Support
    • Certified Suppliers
    • Data & Research Partners
    • Submit Data
  • Assurance
    • Digital Advertising
      • TAG Certifications
      • Brand Safety Certified
      • Certified Against Fraud
      • Certified Against Malware
      • Content Verification
    • Data Privacy
      • EDAA (European Interactive Digital Advertising Alliance)
      • AATP Transparency Seal
      • EDAA Trust Seal
      • MRS (Market Research Society)
    • TV Market
    • Retail Media
      • Retail Media Knowledge base
      • Retail Media Certification
    • Viewability
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SEAL THE DEAL

Stand out from the crowd with our independent TAG audit
Find out more

Want to expand your client base?

How do you secure a handshake in a highly competitive digital advertising industry?

In a saturated market, aside from steep competition, contending with fraudsters and questionable content can sabotage trust in digital advertising.  These risks can not only drain advertising budgets, they can also cause untold damage to brand reputation.

How can you stand out from the crowd, attract new clients and avoid the pitfalls rife in digital advertising?  

Secure your deals with a TAG seal of compliance

Achieving TAG’s ad fraud, brand safety or malware seal shows you’re actively working to combat the biggest issues in online advertising, standing you apart from the crowd.

Our independent audit ensures your internal processes meet industry standards, giving you a clear advantage in attracting new clients.

So gain the confidence you need to seal the deal  – get started with our TAG audit today.

We’re the leading auditor for TAG

We’re your independent industry-owned auditor, structured to deliver impartial and trusted assurance services.

Our audit programmes underpin TAG and a range of industry standards and bespoke requirements globally. 

As a non-profit distributing organisation, value for money is built into our core, as we focus on delivering excellent services that address industry needs. 

With a wealth of experience, our teams are expert in areas such as brand safety, data privacy, ad fraud, and TV measurement.

Why become part of the TAG Community?

TAG (the Trustworthy Accountability Group) is the leading global initiative fighting criminal activity and increasing trust in the digital advertising industry.

Its mission is to eliminate fraudulent traffic, facilitate the sharing of threat intelligence, and promote brand safety. 

The benefits of being independently audited include: 

  • Demonstrating best practice 
  • Improving your business processes 
  • Promoting your independently certified status to your business partners 
  • Raising trust and transparency 
  • Winning new business 

Benefits of choosing ABC

Easy engagement
We make it simple to get started with a TAG audit. We’ll work with you to understand your specific needs and requirements. Our audit process is efficient and effective and designed to minimise disruption to your business.
Expertise at your fingertips
Our auditors have extensive experience in assessing compliance with TAG programmes. They’re knowledgeable and up to date on any changes in TAG requirements.
Value for Money
As a non-profit distributing organisation, value for money is built into our core as we focus on delivering excellent, cost effective services.
Marketing support
Our independent audit establishes you as a trustworthy business partner and sets you apart from unaudited competitors. Use our carefully crafted free marketing materials to showcase your certification and get the most value from your audit.
Customer satisfaction

We have very high customer satisfaction scores. After every audit’s completed we ask for feedback; from the quality of our advice and the clarity of our communication, through to the accuracy of our work, organisation and timeliness.

Our overall satisfaction rate stands at 97% which represents the percentage of responses rating ABC's service as excellent or good. On average customers rated us 3.8 out of 4.

While brand safety is something that is top of mind for advertisers, it can be an incredibly complex topic to communicate and explain. We’ve greatly appreciated ABC’s support, not just in delivering a thorough audit, but in helping us share the benefits both internally within our teams and externally to our partners.
Lauren Davies
Vice President, Ad Operations, Vevo
An extremely valuable process, made easier by ABC’s personal touch, ongoing support and flexible approach.
Alan Curley
Head of Brand Strategy, Reach Ireland
ABC’s professionalism and scrutiny throughout the audit have been exemplary.
Sam Nicholson
European Head of Privacy, Service Business Office, Samsung Electronics

Join our clients below

Contact us to find out how we can help you.

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Like some help, a quote or have a general question?

Enter your details and we’ll be in touch as soon as we can.

Alternatively visit our contact us page for more options