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Media buyers expect audited data and are more likely to invest when it’s available
Crucially, independent auditing has a direct commercial impact. 82% of buyers say ABC data is important in their media buying decisions, and 80% say they are more likely to recommend or invest in a title when ABC-audited data is available. This...
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Media buyers trust ABC: New research reveals 84% are wary of self-reported data
2024 Media Buyer Research. View and download results Our bi-annual survey helps us gauge the usefulness of ABC data to the buying community. This year, buyers and planners reported that ABC data continues to secure their trust and also saves them time....
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Why ABC supercharges your buying decisions ABC data enables you to: Make powerful buying decisions with data-driven insights Engage with media owners from a position of knowledge Make easy comparisons across published media channels Your top resource...
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Industry leaders endorse ABC data alongside new Consumer Media Report
said, "Trust is fundamental to effective trading, which is why independently audited data plays such an important role in buying and planning decisions. Our publisher members choose to be ABC members, and this decision shows their commitment to...
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Media buyers attitudes revealed in our latest survey
The number of media buyers and planners that would pay more for independently audited media has grown, according to the results of our latest media buyer and planner research survey. 73% of respondents we surveyed in January 2022 agreed they would pay...
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Building Confidence in Retail Media: A Q&A with WPP Media’s Jason Wescott
self-serve platform access Interoperability and identity: privacy-safe data collaboration Fragmentation: too many different buying platforms Creative and capability building: stronger creative guidelines and shared playbooks to upskill teams. Retail...
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ABC launches online learning course for media buyers and planners
24/05/2017 ABC is pleased to announce the launch of its first online learning course for media buyers and planners ABC online courses have been created to make ABC data training quick, easy and enjoyable. Freely available to media buyers and planners,...
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Magazine media celebrated in latest ABC data report
ingredient to trade effectively, and it’s clear that independently audited data remains valuable to those responsible for buying and planning decisions. Our publisher members embrace ABC voluntarily, setting a high bar for transparency and data quality....
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ABCs: media buyers highlight winners of turbulent year in magazines sector
12/02/2021 Media buyers have started poring over the long-awaited semi-annual circulation figures for consumer magazines, which most key publishers skipped last August due to the unprecedented impact of the coronavirus pandemic. Read on...
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Retail Sales (Limited Sale or Return) - Regional Publications
This section will be updated in due course to reflect the Reporting Standards effective from periods ending June 2025 Back to index Retail Sales (Limited Sale or Return) [Print/Digital] A copy sold to a retailer, on a limited sale or return basis,...
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combined to provide a more comprehensive picture of the market, and often play different roles throughout the planning and buying stages. Is JICREG part of ABC? No, JICREG is a separate organisation. According to their website, for a newsbrand to be...
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How do you win more advertising spend? Securing advertising spend is challenging. In a competitive market your potential advertisers are faced with increasing choices for their advertising budget. So how do you make it easy for advertising buyers to...
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How do you attract media spend? Securing advertising spend is challenging. In a competitive market your potential buyers are faced with increasing choices for their ad budget. So how do you make it easy for buyers to choose your products across...
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ABC streamlines standards and reflects digital shift
Today, we’ve announced significant updates to our reporting standards that reflect the current media landscape and better recognise the publishing industry’s digital transformation. The new streamlined standards are the result of extensive...
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TAG launches ad industry's first global Brand Safety Certification program
research conducted by TAG and the Brand Safety Institute, more than 80 percent of consumers say they would reduce or stop buying a product they regularly purchase if it advertised in a range of hypothetical situations involving extreme or dangerous...
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ABC supports new routes to market with latest reporting option
are targeting readers using new routes to market whilst providing buyers with information that will help inform their media buying decisions - as verified by ABC’s ‘stamp of trust’. MD of Print Trading at GroupM and ABC Board member Steve Goodman was...
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Why ABC audited data matters in business media
Trusted, independent data that helps publishers sell with confidence and buyers invest with clarity. What ABC does ABC independently audits how business media audiences are delivered across print and digital channels. This means the data is:...
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ABC Business Media Report: Trusted Data, Real Insight
Each year, our Business Media Report provides an independent snapshot of how business magazines are reaching audiences across the UK and further afield. In a fast-moving media market, that trusted, comparable data remains essential for confident...
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Why Trusted Measurement Matters More Than Ever in Retail Media
but also a lot of complexity. What do you think are the biggest challenges advertisers and agencies face when planning and buying retail media today? Liv We’ve seen retail media grow faster than the industry’s ability to plan, buy and measure it...
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19/03/2018 Jan Pitt, Commercial Director, ABC 5 things you didn't know about our Standards updates Over the last ten months we’ve conducted a root and branch review of our standards for consumer magazines and regional publications. This has involved...
