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TAG authorises ABC as auditor for TAG certified against Fraud, Piracy, & Malware programs
26.07.2018 ABC, the leading UK digital verification expert and Joint Industry Currency for media measurement, has been authorised by the Trustworthy Accountability Group (TAG), an advertising industry initiative to fight criminal activity in the...
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Andy shares some of the insights he took away from DMEXCO
18/09/2019 DMEXCO 2019 – The scent of Cologne So last week it was off we go again, on the merry-go-round that sees much of the online media industry up sticks and take up a temporary home in Cologne, Germany. DMEXCO is one big, slightly manic event....
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Getting transparent about the AATP – what you need to know
We caught up with David Barron, Director of Operations at the EDAA, to find out what makes the new Advanced Advertising Transparency Programme (AATP) so important for companies looking to align with EU legislation, how it differs from the existing EDAA...
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Retail Media Standards Are Expanding Into Commerce Media - Here’s Why That Matters for Measurement
Earlier this year, IAB Europe released Version 2 of its measurement framework, now formally titled the Commerce Media Measurement Standards. At first glance, it might seem like a simple name change – it’s not. The move from Retail Media to Commerce...
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Ziff Davis UK verified by ABC to JICWEBS Brand Safety Principles
17/01/2019 Today, the UK operations of Ziff Davis have been verified to the JICWEBS Digital Trading Standards Group (DTSG) Good Practice Principles by independent industry body ABC. The aim of the Good Practice Principles is to enhance transparency in...
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Smadex verified by ABC to JICWEBS Brand Safety Principles
29/03/2019 - CLIENT PRESS RELEASE Smadex, Headway’s leading mobile-first DSP for branding and performance advertisers, has been verified to the JICWEBS Digital Trading Standards Group (DTSG) Good Practice Principles by independent industry body ABC....
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Inskin Media audited by ABC to JICWEBS Brand Safety Principles
28/06/2019 - CLIENT PRESS RELEASE Today, Inskin Media has been verified to the JICWEBS Digital Trading Standards Group (DTSG) Good Practice Principles by industry-owned media auditor ABC. The aim of the Good Practice Principles is to enhance...
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ABC verifies Avocet to JICWEBS Brand Safety Principles
16/08/2017 - CLIENT PRESS RELEASE Today, Avocet has been verified to the JICWEBS Digital Trading Standards Group (DTSG) Good Practice Principles by independent industry auditor ABC. The aim of the Good Practice Principles is to inject greater...
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GroupM UK verified by ABC to JICWEBS Brand Safety Principles
09/02/2018 - CLIENT PRESS RELEASE GroupM UK Digital Programmatic Service has been verified to the JICWEBS Digital Trading Standards Group (DTSG) Good Practice Principles by independent industry body ABC. The aim of the Good Practice Principles is to...
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18/02/2020 Newsworks, together with research and strategy company house51, has launched a new piece of research called ‘Mental availability in the digital age’. The research explores how consumers show more ‘mental availability’ – the ability of a...
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Smadex audited by ABC to JICWEBS Brand Safety Principles
17/04/2020 - CLIENT PRESS RELEASE Today, Smadex, leading mobile-first DSP for branding and performance advertisers, has been verified to the JICWEBS Digital Trading Standards Group (DTSG) Good Practice Principles by industry-owned media auditor ABC....
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We proudly have a very low turnover rate at ABC, with many of our 50 strong staff having been with us for over 10 years. People come to ABC at different times of their career. Some have experience in various roles and industries, whereas others join us...
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House of Lords urges digital industry to fully commit to JICWEBS or face legislation
General Phil Smith said: "Brand safety is a major concern for our members and we support any action that improves the environment where they advertise. We believe that signing up to JICWEBS indicates a company’s commitment to raising digital standards...
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Issues to be included / excluded - Business Magazines
Back to index Issues to be included / excluded All published issues for which the majority of the distribution took place within the Reporting Period must be included except for any issues allowed to be excluded according to this section. Principles 1....
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TS Digital Nordic and ABC UK launches Viewability Certification in the Nordic countries
09/06/2016 Every year advertisers pay for online advertising which is never seen. In a step to bring transparency to the market TS Digital Nordic is launching Viewability Certification in the Nordic countries in partnership with ABC UK. The initiative...
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Issues to be included / excluded - National Newspapers
Back to index Issues to be included / excluded All published issues for which the majority of the distribution took place within the Reporting Period must be included except for any issues allowed to be excluded according to this section. Principles 1....
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Issues to be included / excluded - Regional Publications
Back to index Issues to be included / excluded All published issues for which the majority of the distribution took place within the Reporting Period must be included except for any issues allowed to be excluded according to this section. Principles 1....
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Steps for Greater Global Media Assurance Discussed at 28th IFABC General Assembly
14/01/2019 At the International Federation of Audit Bureaux of Certification’s 28th General Assembly, 24 media auditing executives from around the world gathered to discuss worldwide assurance solutions in the wake of global media and marketing trends....
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IAB UK brings added rigour to its Gold Standard with ABC audit
03/03/2020 Today it’s announced that ABC is working with IAB UK as their auditor of choice to deliver greater trust and transparency behind the Gold Standard initiative. Since being appointed by IAB UK following their initial announcement, ABC has...
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TAG and JICWEBS Announce Merger
the global marketing industry can turn to in its ongoing quest to ensure a safe, transparent and trustworthy media environment for its brand messaging.” Richard Reeves, Managing Director, Association for Online Publishing “The merger of JICWEBS and TAG...
