Brand Safety

ABC is a leading media auditor, approved by TAG (the Trustworthy Accountability Group).   

TAG logoOur independent Brand Safety audit enables you to obtain the globally recognised TAG Brand Safety Certified Seal. Achieving the seal provides transparency, choice and control for media buyers, and a brand safety framework for sellers to support trading and boost digital advertising.  

Contact Jo Reid on +44 (0)1442 200 839 or This email address is being protected from spambots. You need JavaScript enabled to view it. 

Join some of the world's leading companies who have been independently verfied by ABC. See all clients

Hearst "Thanks ABC. We really appreciated your support and collaboration throughout the audit process."
AJ Brown, Global Brand Safety & TAG Officer, Twitter
 

Choose ABC for your Brand Safety Audit and you will receive: 
  • World-class verification from an independent auditor
  • High quality support and advice from leading experts
  • Dedicated account and audit managers
  • Marketing support
Contact Jo Reid  +44 (0)1442 200 839
 This email address is being protected from spambots. You need JavaScript enabled to view it.

 

Who is a Brand Safety Audit for?

It’s essential to advertisers that they keep their brands safe and find the most suitable placements in every digital environment. Finding their adverts next to certain types of content can cause significant damage to their brand's consumer reputation and revenue.

Our audit services are available to direct buyers, sellers, intermediaries, platforms, content verification (CV) and anti-piracy vendors. In relation to CV vendors, our unique testing provides insight into the capabilities of each product to block and report ad misplacement, and the value these brand safety tools can deliver. See who we’ve independently tested here.

Continue the fight against digital advertising’s biggest challenges, become platinum!

We've helped the following clients to achieve the TAG Brand Safety Certified Seal.
Activision
Activision Blizzard Media
AudienceStore 300x300
Audience Store

Auto Trader

Bauer Media Group

Bidstack

Blis Global Ltd
Carat
Carat
Conde Nast original Logo 300x300
Conde Nast Publications

Conversant
Core Logo Navy RGB
Core

Crimtan
Dailymotion 300x300
Dailymotion
Dentsu 300x300
Dentsu
ESI Media logo
Essence
ESI Media logo
ESI Media Ltd
facebook wordmark 1
Facebook Audience Network

Financial Times Ltd
finecast 370x350
Finecast
Global Logo 300x300
Global Media Entertainment Ltd
GroupM Hero Logo RGB150
GroupM
The Guardian logo
Guardian Media Group

Havas
Haymarket logo
Haymarket
Hearst Logo 300x300
Hearst UK
hello 300x300
Hello!

Immediate Media
INCA logo
INCA
Initiative logo
Initiative

Inskin
instagramsq 300x300
Instagram
Jaa logo 300x300
JAA Media
Kinesso Logo 300x300
Kinesso
knorex
Knorex
LADbible 300x300
LADbible
LiveScore 300x300
LiveScore

LoopMe

m6
Magna logo
Magna

Mail Metro Media
Matterkind IPG
Matterkind
Medibrands 300x300
Mediabrands

MediaCom
Meta logo
Meta

MindShare
Media IQ 300x300
MiQ Digital LTD
Mobsta logohoriz 300x300
Mobsta

Moloco Ads
Nano Interactive Logo
Nano Interactive
Nasmedia Logo
Nasmedia

Nativo
NeoMediaWorld logo
Neo Media World
News UK Logo 300x300
News UK & Ireland Limited
Octave Logo 300x300
Octave Audio
OMG Logo 300x300
Omnicom Media Group
Opera Logo 300x300
Opera Ads DSP
Outbrain Logo Orange 300x300
OutBrain
playground logo
Playground XYZ

Precise TV
Quantcast logo e1655464278544 620x307
Quantcast
Reach logo 300x300
Reach Shared Services
Reprise Logo 300x300
Reprise
Samsung Ads Logo 300x300
Samsung Electronics UK

Scoota
Seedtag
Seedtag
Sky Media
Sky Media
Spotify Logo RGB Green 300x300
Spotify
Teads new 300x300
Teads Ltd
The Telegraph logo
Telegraph Media Group
T7S Logo WHITE 300x300
The7stars
Irish Times
The Irish Times
the Trade Desk 300x300
The Trade Desk
TikTok
TikTok
triplelift 300x300
Triplelift
triplelift 300x300
Twitter
UM IPG
UM

Unruly
VDX tv RGB Large
VDX.tv

Venatus
vevo
Vevo (UK)
vevo
Walk In Media
Vice Logo 300x300
Wavemaker

Xaxis Digital Ltd
Verizon Media
Yahoo
Media Audits

ABC releases data for the UK media industry to use when trading advertising. Our audits can cover your whole brand.

Third Party Auditing

ABC are a leading industry-owned auditor for media products and services, with specialist skills in digital ad trading. Our process and bespoke audits cover the following areas.

Our logo stands for quality and trust in media, empowering our industry to trade with confidence.

ABC Logo