ABC is a leading media auditor, approved by TAG (the Trustworthy Accountability Group).
Our independent Brand Safety audit enables you to obtain the globally recognised TAG Brand Safety Certified Seal. Achieving the seal provides transparency, choice and control for media buyers, and a brand safety framework for sellers to support trading and boost digital advertising.
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Join some of the world's leading companies who have been independently verfied by ABC. See all clients

Choose ABC for your Brand Safety Audit and you will receive:
- World-class verification from an independent auditor
- High quality support and advice from leading experts
- Dedicated account and audit managers
- Marketing support
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Who is a Brand Safety Audit for?
It’s essential to advertisers that they keep their brands safe and find the most suitable placements in every digital environment. Finding their adverts next to certain types of content can cause significant damage to their brand's consumer reputation and revenue.
Our audit services are available to direct buyers, sellers, intermediaries, platforms, content verification (CV) and anti-piracy vendors. In relation to CV vendors, our unique testing provides insight into the capabilities of each product to block and report ad misplacement, and the value these brand safety tools can deliver. See who we’ve independently tested here.
Continue the fight against digital advertising’s biggest challenges, become platinum!
We've helped the following clients to achieve the TAG Brand Safety Certified Seal.

Activision Blizzard Media

Audience Store

Auto Trader

Bauer Media Group

Bidstack

Blis Global Ltd

Carat

Conde Nast Publications

Conversant

Core

Crimtan

Dailymotion

Dentsu

Essence

ESI Media Ltd

Facebook Audience Network

Financial Times Ltd

Finecast

Global Media Entertainment Ltd

GroupM

Guardian Media Group

Havas

Haymarket

Hearst UK

Hello!

Immediate Media

INCA

Initiative

Inskin


JAA Media

Kinesso

Knorex

LADbible

LiveScore

LoopMe

m6

Magna

Mail Metro Media

Matterkind

Mediabrands

MediaCom

Meta

MindShare

MiQ Digital LTD

Mobsta

Moloco Ads

Nano Interactive

Nasmedia

Nativo

Neo Media World

News UK & Ireland Limited

Octave Audio

Omnicom Media Group

Opera Ads DSP

OutBrain

Playground XYZ

Precise TV

Quantcast

Reach Shared Services

Reprise

Samsung Electronics UK

Scoota

Seedtag

Sky Media

Spotify

Teads Ltd

Telegraph Media Group

The7stars

The Irish Times

The Trade Desk

TikTok

Triplelift


UM

Unruly

VDX.tv

Venatus

Vevo (UK)

Walk In Media

Wavemaker

Xaxis Digital Ltd

Yahoo