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ABC UK ABC UK
  • ABC Data
    • Reports & Certificates
    • Buy Data Subscription
    • Reporting Standards
    • Get Audited
      • Magazines
      • Newsbrands
      • Events (ABC Audit)
      • Events (UFI Audit)
      • Digital Media
    • Media Owner Support
    • Media Buyer Support
    • Certified Suppliers
    • Data & Research Partners
    • Submit Data
  • Assurance
    • Digital Advertising
      • TAG Certifications
      • Brand Safety Certified
      • Certified Against Fraud
      • Certified Against Malware
      • Content Verification
    • Data Privacy
      • EDAA (European Interactive Digital Advertising Alliance)
      • AATP Transparency Seal
      • EDAA Trust Seal
      • MRS (Market Research Society)
    • TV Market
    • Retail Media
      • Retail Media Knowledge base
      • Retail Media Certification
    • Viewability
    • COUNTER
    • Bespoke Audits
    • Spiders & Robots
    • Marketing Support
  • News
    • Latest News
    • Press Enquiries
  • About
    • About Us
    • Our Board
    • Our Team
    • Our Commitments and Accreditations
    • Our History
    • Contact Us
    • FAQs

Show clients your
partnership is different

Prove you’re an MVP (Most Valued Partner)
with our independent TAG audit
Find out more

Don’t be on the losing team

There are plenty of bad players in digital advertising.

You want your clients to know that your partnership is different. Accountable, trusted, valued.

So how can you stand out, avoid the pitfalls rife in digital advertising and grow your business by earning client trust?  

MVP’s always win

Achieving TAG’s ad fraud, brand safety or malware seal shows you’re actively working to combat some of the biggest issues in online advertising.

TAG certification is a clear sign to your clients that you’re committed to best practice and you care about their brand. It stands you apart.

Our consultative services and independent audits are your gateway to achieving TAG compliance.

Let us help you be recognised as an MVP - get started with our TAG audit today.

We’re the leading auditor for TAG

We’re your independent industry-owned auditor, structured to deliver impartial and trusted assurance services.

Our audit programmes underpin TAG and a range of industry standards and bespoke requirements globally. 

As a non-profit distributing organisation, value for money is built into our core, as we focus on delivering excellent services that address industry needs. 

With a wealth of experience, our teams are expert in areas such as brand safety, data privacy, ad fraud, and TV measurement.

Why become part of the TAG Community?

TAG (the Trustworthy Accountability Group) is the leading global initiative fighting criminal activity and increasing trust in the digital advertising industry.

Its mission is to eliminate fraudulent traffic, facilitate the sharing of threat intelligence, and promote brand safety. 

The benefits of being independently audited include: 

  • Demonstrating best practice 
  • Improving your business processes 
  • Promoting your independently certified status to your business partners 
  • Raising trust and transparency 
  • Winning new business 

Benefits of choosing ABC

Customer satisfaction

We have very high customer satisfaction scores. After every audit’s completed we ask for feedback; from the quality of our advice and the clarity of our communication, through to the accuracy of our work, organisation and timeliness.

Our overall satisfaction rate stands at 97% which represents the percentage of responses rating ABC's service as excellent or good. On average customers rated us 3.8 out of 4.

Join our clients below

Contact us to find out how we can help you.

trust in media

    

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