Here are 6 key things to know
1. Print and digital copies are now treated equally
Publishers can now include both print and digital copies delivered to the same individual within a title’s headline ABC circulation figure.
Previously, certain restrictions applied to digital copies. These have been removed so that the headline figure better reflects how publishers deliver digital content.
2. Individuals receiving both print and digital formats are clearly shown
ABC headline circulation has always been about copies circulated, not readership.
What’s new is greater transparency. ABC certificates and reports now clearly show how many individuals receive both print and digital copies, typically as part of a subscription package.
3. Some headline figures may increase – here’s why
Digital copies that were previously circulated but restricted from headline figures can now be included, so some publications may show an uplift in average circulation.
Therefore readers should be aware that increases may partly reflect these reporting changes. It’s about recognition, not reinvention.
4. Reporting is simpler
To enable easier analysis and comparisons:
- All Business Magazines will now report to a December period end
- Free Pick Up (formerly Monitored Free Distribution) is no longer broken out into a regular and sample basis
The core circulation definitions and verification standards remain unchanged.
5. Comparisons remain valid
Due to the transitional arrangements relating to aligning all Business Magazines to a December period end, the period on period analysis compares the latest data with that from the previous certificate.
6. Developed with the industry – including buyers
These changes were developed through extensive consultation with ABC’s Reporting Standards Groups and Board, including buyer and seller representatives.
Support from organisations including IPA, ISBA, PPA and NMA reflects a shared objective: clearer, more accessible and comparable data in an increasingly cross-platform market.
The takeaways
Audience behaviour hasn’t suddenly changed
ABC reporting has evolved to reflect current circulation strategies
Transparency is maintained
Buyers retain confidence in audited ABC data
