Here are 6 key things to know
1. Print and digital copies are now treated equally
Publishers can now include both print and digital copies delivered to the same individual within a title’s headline ABC circulation figure.
Previously, certain restrictions applied to digital copies. These have been removed so that the headline figure better reflects how publishers deliver digital content.
2. Individuals receiving both print and digital formats are clearly shown
ABC headline circulation has always been about copies circulated, not readership.
What’s new is greater transparency. ABC certificates and reports now clearly show how many individuals receive both print and digital copies, typically as part of a subscription package.
3. Some headline figures may increase – here’s why
Digital copies that were previously circulated but restricted from headline figures can now be included, so some publications may show an uplift in average circulation.
Therefore readers should be aware that increases may partly reflect these reporting changes. It’s about recognition, not reinvention.
4. Reporting is simpler
To focus reporting on the data that matters most to buyers, some detailed breakouts are no longer mandatory.
What’s changed:
- No reporting of cover prices and subscription rates
- No price band breakouts for paid sales
- Free copies reported in a more consolidated way
The core circulation definitions and verification standards remain unchanged.
5. Comparisons remain valid – with more context
Year-on-year comparisons are still published and remain meaningful. Where titles have moved from separate print and digital certificates to a single combined certificate, ABC has adjusted previous figures to ensure like-for-like comparison.
The new disclosure around individuals receiving both print and digital copies provides context for buyers interpreting trends.
6. Developed with the industry – including buyers
These changes were developed through extensive consultation with ABC’s Reporting Standards Groups and Board, including buyer and seller representatives.
Support from organisations including IPA, ISBA, PPA and NMA reflects a shared objective: clearer, more accessible and comparable data in an increasingly cross-platform market.
The takeaways
Audience behaviour hasn’t suddenly changed
ABC reporting has evolved to reflect current circulation strategies
Transparency is maintained
Buyers retain confidence in audited ABC data
