ABC provides independently audited data for the UK media industry to use when trading print, digital and event advertising. As an ABC certified supplier, Exact Editions demonstrates that the processes it uses to report sales across its platforms have been verified by ABC to industry agreed standards.
Exact Editions’ ABC certification allows each publishing partner easily accessible ABC audited reports on their digital circulation numbers. The ABC reports on circulation figures are integrated into the Exact Editions publisher portal and are downloadable at the click of a button. Having accurate figures for circulation is crucial for publishers partaking in advertising and marketing negotiations, particularly with the rise of digital readerships.
Jan Pitt, Commercial Director at ABC, said: “Congratulations to Exact Editions for achieving its seventh certificate as an ABC certified supplier. This demonstrates the company’s ongoing commitment to having its processes and reports independently audited. I’m confident the enhanced transparency and trust that comes from ABC certification will continue to bring benefit to the publishers using its platform.”
Daryl Rayner, Managing Director of Exact Editions said: “Our publishing partners consider the ABC audited circulation reports we provide to be immensely valuable. It means that up-to-date, accurate and independently verified data is readily accessible to make use of for advertising and marketing purposes.”
About ABC
ABC releases data for the UK media industry to use when trading print, digital and event advertising. Since 1931 we’ve worked with media buyers and sellers to set impartial, industry-agreed measurement Standards. The figures we publish are prepared to these Standards, audited, and provide a transparent count of total activity. Our logo stands for quality and trust in media, empowering our £22bn industry to trade with confidence.
About Exact Editions:
Exact Editions is a digital publishing company based in London. They are a team of producers, developers and designers who turn periodicals with archives into dynamic, user-friendly digital editions. Exact Editions specialises in digitising content and selling subscriptions across web, iOS and Android platforms, for individuals and institutions.
