National Newspaper brands already have the option of reporting digital editions as either a circulation figure, a PAV (Publication Active View) figure, or both. They can now decide which of these metrics they want to show on the front page of the certificate. The chosen metric is always clearly stated next to the figure, and in every case buyers can rest assured that the numbers are independently audited by ABC to industry agreed standards.
“We’re pleased to be able to enhance the usability of our certificates further with this change, which is the result of multiple discussions with media owner and buyer representatives in our Reporting Standards Group,” said Jan Pitt, Commercial Director at ABC. “The aim is to support our media owner members to demonstrate their reach to advertisers more effectively, whilst helping buyers better understand the different ways titles are being circulated.”
Visitors to our site can view current ABC certificates using the search bar, and ABC members and subscribers can view the sector as a whole and click through to the certificates via our Interactive Report. For further information about digital editions and reporting options for the National Newspapers sector, please visit our Standards website
If you want to find out more about the recent updates, or you have any queries about the Nationals sector, please contact Jan Pitt, Commercial Director, at
