We’re pleased to be working with Nectar360 (Sainsbury’s retail media business) and Albert Heijn, who are in the latter stages of the compliance audit and are set to become the first certified retailers under the programme.
Marie-Clare Puffett, Industry Development & Insights Director, IAB Europe, said,
“We’re excited to announce the official launch of our Retail Media Certification Programme, and its expansion to include Ad Tech participants in the Beta Test. Our expert auditors play an integral role in delivering the transparency that is the hallmark of this initiative, and we’re excited to be working with organisations like ABC to bring standardised measurement and trust to this sector.”
Read the full press release on IAB Europe’s website.
This is ABC’s second ‘world first’ audit, having conducted the first ever brand safety audit back in 2006. To this day, we’re the leading brand safety audit provider.
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