The JICWEBS Principles are industry-approved guidelines against which media buyers, publishers or intermediaries can be verified to confirm their processes minimise the risk of exposure to traffic fraud. The aim of the Principles, and ABC’s anti ad-fraud verification programme, is to promote confidence in the industry by demonstrating that companies like Media iQ are providing targeted protection against the risk of ad fraud.

Alexander Deats, Global Trader Director at Media iQ comments:
"Media iQ realise the significant threat ad fraud presents the industry. Achieving the JICWEBS Anti Ad-Fraud Seal of Compliance is a testament to the ongoing work and targeting solutions we apply to mitigate exposure to ad fraud. This will support our continued efforts in delivering best in-class performance, insight and service across our clients digital ad campaigns."

Simon Redlich, Chief Executive at ABC, said, “Congratulations to Media iQ for achieving the JICWEBS Seal following verification by ABC. This recognises their compliance with the JICWEBS Anti Ad-fraud Principles. Ad fraud is a major concern facing the industry and organisations such as JICWEBS and ABC are working to deliver practical solutions that enhance transparency and promote good practice. Media iQ is leading by example in demonstrating their commitment to a safer, more transparent digital ad trading environment.”