Ipsos iris is the UKOM endorsed service measuring the online behaviour of audiences.
Our independent verification provided Ipsos iris with documented assurance of the accuracy, reliability, and privacy protections embedded within their methodology.
Our Aim - To validate their sophisticated methodology
Our Approach - Verifying site-centric measurement; Validating user-centric panel measurement; Protecting privacy through robust de-identification
The Result - Enhanced trust in Ipsos iris data
"ABC's professional validation is a testament to our commitment to data excellence, trust and preserving user privacy. Thank you, ABC, for your insightful evaluation." James Oates, Head of Ipsos iris
Flick through the slides below to read more about the audit:
If you’d like to discuss our bespoke audit service for your own business, please contact
