Independent validation of TAG seals increases as market demands third-party verification of compliance

Extending TAG’s standards across other territories has enabled companies to raise trust and transparency across the countries they operate in and find efficiencies through common languages and processes.

Achieving TAG certification with ABC’s trusted and independent validation process demonstrates these companies are willing to go the extra mile to fight criminal activity and strengthen brand safety in digital advertising.

Congratulations to our clients for successfully undergoing our audit and achieving TAG certification:

Mike Zaneis, President & CEO of TAG, said, “We’re delighted to see so many companies complete their independent validation process. Fighting criminal activity and protecting brand safety are challenges that extend across national borders. By working with TAG and expert auditors like ABC, these companies are showing their commitment to protecting their partners and raising standards across the digital supply chain.” 

Simon Redlich, Chief Executive at ABC, said, “Congratulations to these companies for achieving TAG’s certification following our independent validation. This recognises their compliance with TAG’s Brand Safety Certified and Certified Against Fraud Guidelines. These companies are leading by example in demonstrating their commitment to a safer, more transparent digital ad trading environment.”

For more information on our TAG Independent Validation service, please contact Jo Reid, Senior Account Manager, at or on 01442 200839.