The JICWEBS Principles are industry-approved guidelines against which media buyers, publishers or intermediaries can be verified. The aim of the Principles, and ABC’s verification programme, is to promote confidence in the industry by demonstrating that companies like Knorex are providing targeted protection against some of the key issues affecting the online advertising industry.
As JICs (Joint Industry Currencies) ABC and JICWEBS are supplying the online media industry with a trusted and robust currency on which media space can be bought and sold. For more information on ABC’s Verification Services please go to: www.abc.org.uk/verification
Dr. Justin Choo, Chief Executive at Knorex comments: "Attaining the JICWEBS anti ad-fraud and brand safety (DTSG) seals is an important milestone for Knorex as it recognizes our long-standing commitment in providing a trustworthy and brand-safe environment to our customers. At a time when brand safety and ad fraud remain an on-going concern for advertisers, we are thrilled to receive these two independently verified Seals of Compliance. The certification demonstrates our solutions measuring up to industry best practices and standards. It also means we are able to deliver greater transparency to advertisers that their ads will reach the right audience and not be associated with content that could jeopardize their reputation. We will continue to take proactive steps in providing quality advertising solutions and assurance to our customers to support their business growth."
Simon Redlich, Chief Executive at ABC, said, “Congratulations to Knorex for achieving two JICWEBS Seals following verification by ABC. This recognises its compliance with the JICWEBS Principles for both anti fraud and brand safety. Knorex is leading by example in demonstrating its commitment to a safer, more transparent digital ad trading environment.”
