New Brand Safety & Ad Fraud Seals released by TAG

Today’s announcement by the Trustworthy Accountability Group (TAG) shows that a record percentage of TAG participants (67%) are validating their TAG Certified Against Fraud, Certified Against Malware, and Brand Safety Certified seals via an independent third-party audit. As an approved auditor, we’re pleased to announce that we’ve independently validated 99 of these TAG Seals.

TAG is the leading global initiative fighting to stop criminal activity and increase trust and transparency in digital advertising. The TAG community includes the world’s largest and most influential brands, agencies, publishers and ad tech providers.

Our trusted validation process provides a robust, independent check that the companies listed are compliant with the industry best practices in TAG standards. The benefits of undergoing our audit include being able to demonstrate best practice, finding efficiencies within the business and ultimately raising trust and transparency - delivering an extra level of assurance to partners.

Congratulations to all our clients for successfully completing our audits and achieving their TAG Seals:

Mike Zaneis, President & CEO of TAG, said,

Simon Redlich, Chief Executive at ABC, said,

For more information on our TAG Independent Validation service, please contact Jo Reid, Senior Account Manager, at  or on 01442 200839.