Today’s announcement by the Trustworthy Accountability Group (TAG) shows that a record percentage of TAG participants (67%) are validating their TAG Certified Against Fraud, Certified Against Malware, and Brand Safety Certified seals via an independent third-party audit. As an approved auditor, we’re pleased to announce that we’ve independently validated 99 of these TAG Seals.

TAG is the leading global initiative fighting to stop criminal activity and increase trust and transparency in digital advertising. The TAG community includes the world’s largest and most influential brands, agencies, publishers and ad tech providers.

Our trusted validation process provides a robust, independent check that the companies listed are compliant with the industry best practices in TAG standards. The benefits of undergoing our audit include being able to demonstrate best practice, finding efficiencies within the business and ultimately raising trust and transparency - delivering an extra level of assurance to partners.

Congratulations to all our clients for successfully completing our audits and achieving their TAG Seals:

Activision Blizzard Media
Adloox
AdSquirel by OCM
amnet
Annalect
Audience Store
Auto Trader Limited
Bauer Media
Bidstack
Blis Media
carat
Conde Nast
Core
Crimtan
Dailymotion Advertising Inc.
Dentsu Aegis Network
Epsilon/Conversant
Essence Global Limited
Evening Standard
Financial Times
Finecast
Global
GroupM
Guardian
Havas Media
Haymarket
Hearst Communications Inc.
hellomagazine
Immediate Media
INCA
Industry (the 7Stars)
Initiative
Inskin Media
Integral Ad Science
IPG Mediabrands
John Ayling & Associates
JustPremium
King.com Ltd.
KNOREX
LADbible Group
LiveScore
LoopMe
m/SIX
MAGNA GLOBAL
Mail Metro Media
Mantis
MediaCom
MediaCom North
Merkle
Meta
Mindshare
MiQ
Mobsta Inc
Moloco
Nativo
Neo Media World
News Corp UK & Ireland Limited
OctaveAudio
Omnicom Media Group
Omnicom Media Group Ireland
Oracle Advertising
Outbrain Inc.
PLAYGROUND XYZ
Precise TV
Quantcast
Reach
Samsung Ads
Scoota
seedtag
Sharethrough Inc.
Sky
Spotify
TAN Media
Teads
Telegraph Media Group Limited
The Irish Times
The Trade Desk
TikTok
TripleLift
Twitter
Unruly
VDX.tv
Venatus
Vevo
Walk in Media
Wavemaker Global
Xaxis
Yahoo

 

Mike Zaneis, President & CEO of TAG, said,

"Independent validation demonstrates that companies have taken additional steps to validate their compliance with TAG’s rigorous standards for its seal programs. ABC’s validation expertise is supporting our leading initiatives to tackle criminal activity and brand safety issues, a partnership that will continue to grow in importance with the increased focus on safety and trust across the digital supply chain."

Simon Redlich, Chief Executive at ABC, said,

"Congratulations to our clients for successfully completing our audit and achieving their TAG Seals. Their willingness to undergo ABC’s independent validation process demonstrates a clear commitment to transparency and accountability, raising standards across the digital ecosystem and making it a safer place to trade."

For more information on our TAG Independent Validation service, please contact Jo Reid, Senior Account Manager, at jo.reid@abc.org.uk or on 01442 200839.