By undertaking ABC’s audit, companies demonstrate their commitment to following industry best practices in the area of brand safety. This gives brands greater confidence that their advertising will not be associated with content that could jeopardise brand reputation.

As a TAG approved auditor with a portfolio of over 100 brand safety clients, ABC supplies the online media industry with a trusted and robust validation service, delivering reassurance to those in the online ad trading industry.

Tom McKay, Head of Product and Strategy at Octave Audio said:

"As the UK digital audio industry continues to grow, the importance of engaging with and upholding industry-wide standards is key to the Digital Audio medium, fulfilling its vast potential.  Being one of only a handful of Digital audio businesses to achieve the IAB gold Standard 2.1 & TAG Brand Safety Certified Seal, this firmly cements Octave’s position as a frontrunner in innovation and shows a firm commitment to upholding standards for our clients."

Simon Redlich, Chief Executive at ABC, said:

"We’re delighted that Octave Audio has completed its first ABC audit to demonstrate compliance with the TAG Brand Safety Certified guidelines. Achieving BSC certification shows they’re committed to adopting the high standards necessary to protect themselves and their customers in the important area of brand safety."



About Octave 

What happens when you throw Bauer and News UK in a room together? You get Octave Audio, a collaborative start-up with access to 48% of all online commercial listening and over half a billion ad impressions every month.  We build effective, addressable digital audio campaigns using high-quality data from our shared pool of media titles, podcasts and apps.  Let’s get you heard by the right people.

Source: RAJAR Q3 2022


About ABC

ABC is a leading industry-owned auditor for media products and services, with specialist skills in digital ad trading. Through our experienced teams we provide an independent service checking compliance across a range of media standards. Our rigorous auditing of multiple business types underpins the work of other Standards setters such as BARB and TAG.

Our logo stands for quality and trust in media, empowering our industry to trade with confidence. For more information please visit For press enquiries, please contact Suzy Saker at or 01442 200788.

About the Trustworthy Accountability Group

The Trustworthy Accountability Group (TAG) is the leading global certification program fighting criminal activity and increasing trust in the digital advertising industry. TAG advances its mission of eliminating fraudulent traffic, facilitating the sharing of threat intelligence, and promoting brand safety by connecting industry leaders, analyzing threats, and sharing best practices worldwide. The 600+ member TAG community include the world's largest and most influential brands, agencies, publishers, and ad tech providers. TAG is the first and only Information Sharing and Analysis Organization (ISAO) for the digital advertising industry. This U.S. Department of Homeland Security designation means TAG is the primary forum for sharing threat intelligence in our industry.

For more information on TAG, please visit