Origin is ISBA’s advertiser-backed programme, designed to create a blueprint for cross- media measurement. It’s part of a global initiative to capture the value of advertising in a constantly changing consumer environment.
Origin's commitment to transparency, a foundational principle since its inception, is demonstrated by their dedication to validating the quality and objectivity of the system.
The commissioning of three independent audits, from experienced organisations, is to ensure users have complete confidence in the Origin methodology and campaign data.
The three audits form part of an end-to-end and ongoing audit strategy for the Origin solution.
Tom George, CEO, Origin commented
“We had strong interest in our audit RFPs from a range of industry practitioners, and selected Pure X Media, ABC and Milton Data based on the considerable experience and expertise that they each bring to meet our needs. We look forward to starting the audit process with each company and delivering the trust and transparency that the industry expects from the Origin solution.”
Simon Redlich, Chief Executive, ABC added
“We’re delighted to be selected by Origin to provide one of the independent audits which are core to their plans. We look forward to examining the Virtual ID model deployment, providing trusted assurance to users of this world first cross-media measurement platform.”
