The JICWEBS Principles are industry-approved guidelines against which media buyers, publishers or intermediaries can be verified. The aim of the Principles, and ABC’s verification programme, is to promote confidence in the industry by demonstrating that companies like Affectv are providing targeted protection against some of the key issues affecting the online advertising industry.
As a leading recipient of JICWEBS Anti Ad Fraud certification seal, Affectv is passionate about eliminating ad misplacement and fraud. Affectv combines the scale of data, the power of technology and the brilliance of people to help the world’s best brands deliver relevant and personalised messages to consumers, creating lasting relationships and growing sales in the process. Affectv’s key focus is providing best in class service to all their clients, and their trading team receive ongoing training to ensure ad fraud is identified and removed from the Affectv network to keep their brands safe and their advertising spend efficient.
As JICs (Joint Industry Currencies) ABC and JICWEBS are supplying the online media industry with a trusted and robust currency on which media space can be bought and sold. For more information on ABC’s Verification Services please go to: www.abc.org.uk/verification
Ray Jenkin, Chief Strategy Officer at Affectv comments: "In 2018 brand safety and transparency are top priorities for brands as they choose partners and suppliers. At Affectv we recognise their importance and lead by example: partnering with key industry bodies and continuously bettering ourselves to ensure best practise for eliminating ad fraud. We have always been strong advocates for trust and transparency, and as one of the first companies in the industry to receive the JICWEBS Anti Ad-Fraud seal last year, we are very pleased to see more and more organisations participate in this initiative."
Simon Redlich, Chief Executive at ABC, said, “Congratulations to Affectv for achieving two JICWEBS Seals following verification by ABC. This recognises its compliance with the JICWEBS Principles for both anti fraud and brand safety. Affectv is leading by example in demonstrating its commitment to a safer, more transparent digital ad trading environment.”
