Sublime – a global high-impact advertising marketplace that creates and delivers premium ad experiences that perform – consistently provides advertisers and publishers across the globe with innovative, tailor-made solutions at scale. Headquartered in Paris, the company differentiates itself from the market with its creative-driven technologies, from providing extensive KPIs to brands, to offering higher engagement and guaranteed viewability.
As a JICWEBS approved and industry owned Verification Provider, ABC supplies the online media industry with a trusted and robust currency on which media space can be bought and sold. For more information on ABC’s Verification Service please go to: www.abc.org.uk/verification/brand-safety
Andrew Buckman, Managing Director EMEA at Sublime, comments:
"At Sublime, we are committed to respecting the user experience in a brand-safe environment free of fraud, so we are proud to be part of an initiative aimed at giving brands greater confidence. We strive to deliver a positive experience for all parties – brands, publishers, and consumers – by providing greater transparency as outlined in the DTSG Good Practice Principles.”
Simon Redlich, Chief Executive at ABC, said: “We are delighted to have verified Sublime to the JICWEBS Digital Trading Standards Group (DTSG) Good Practice Principles. ABC’s verification service gives our industry confidence about compliance with JICWEBS industry-agreed standards and raises the bar in the important area of brand safety, a key milestone in the evolution of digital display advertising.”
