Derek’s role as Chairman will be alongside his role at Publicis Media where he leads business transformation with clients and agencies across the EMEA region. In his career so far, he has worked in a range of strategy and client-facing roles in media planning and buying, within advertising agencies and for media owners.
Commenting on the appointment, Sally Cartwright said:
“Derek is ideally placed to ensure ABC continues to deliver the stamp of trust for media brand measurement in a rapidly changing media landscape. The combination of his knowledge and experience will be a great asset to the ABC board and management team going forward.”
Derek Morris said:
“Sally has done an excellent job of evolving ABC for the print and digital media industry as new challenges have emerged. As the Chairman Designate I would like to thank her for that work and look forward to ensuring ABC continues to provide independent media brand measurement standards that both media owners and advertisers trust.”
