Free Retail Voucher - Consumer Magazines
Free Retail Voucher [Print only]
Single copies obtained free from a retailer by a consumer by means of a voucher.
Principles
1. Free single copies are supplied to the consumer through retailers via the redemption of a voucher
Requirements
1. Free single copies are supplied to the consumer through retailers via the redemption of a voucher
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The voucher must be published in another publication.
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Copies can only be claimed if redeemed through retailers where the publication is normally sold.
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You must be able to provide evidence of the number of vouchers redeemed at retailer level and wholesaler level (if applicable).
2. There must be an auditable incentive for only those vouchers redeemed by the consumer to be reported to the publisher
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If the voucher is made available to the consumer through another publication on retail sale, the relative retail margins must not incentivise the retailer to redeem vouchers without selling that publication. You must therefore make available to ABC the retail and wholesale margins of the publication supplied free and the publication carrying the voucher.
Reporting
You will report Free Retail Voucher Copies as follows, which will be broken out on the ABC Certificate:
1. By print copies, by total average Free Retail Voucher copies over the period, by geographical type:
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United Kingdom and Republic of Ireland.
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Other Countries
2. It will also be combined with other free copy categories for a summary analysis.
Guidance
No additional guidance.
