ABC UK ABC UK

Site Navigation

  • ABC Data
    • Reports & Certificates
    • Buy Data Subscription
    • Reporting Standards
    • Get Audited
      • Magazines
      • Newsbrands
      • Events (ABC Audit)
      • Events (UFI Audit)
      • Digital Media
    • Media Owner Support
    • Media Buyer Support
    • Certified Suppliers
    • Data & Research Partners
    • Submit Data
  • Assurance
    • Digital Advertising
      • TAG Certifications
      • Brand Safety Certified
      • Certified Against Fraud
      • Certified Against Malware
      • Content Verification
    • Data Privacy
      • EDAA (European Interactive Digital Advertising Alliance)
      • AATP Transparency Seal
      • EDAA Trust Seal
      • MRS (Market Research Society)
    • TV Market
    • Retail Media
    • Viewability
    • COUNTER
    • Bespoke Audits
    • Spiders & Robots
    • Marketing Support
  • News
    • Latest News
    • Press Enquiries
  • About
    • About Us
    • Our Board
    • Our Team
    • Our Commitments and Accreditations
    • Our History
    • Contact Us
    • FAQs

trust in media

  • Login/Register
  • Contact us
ABC UK ABC UK
  • ABC Data
    • Reports & Certificates
    • Buy Data Subscription
    • Reporting Standards
    • Get Audited
      • Magazines
      • Newsbrands
      • Events (ABC Audit)
      • Events (UFI Audit)
      • Digital Media
    • Media Owner Support
    • Media Buyer Support
    • Certified Suppliers
    • Data & Research Partners
    • Submit Data
  • Assurance
    • Digital Advertising
      • TAG Certifications
      • Brand Safety Certified
      • Certified Against Fraud
      • Certified Against Malware
      • Content Verification
    • Data Privacy
      • EDAA (European Interactive Digital Advertising Alliance)
      • AATP Transparency Seal
      • EDAA Trust Seal
      • MRS (Market Research Society)
    • TV Market
    • Retail Media
    • Viewability
    • COUNTER
    • Bespoke Audits
    • Spiders & Robots
    • Marketing Support
  • News
    • Latest News
    • Press Enquiries
  • About
    • About Us
    • Our Board
    • Our Team
    • Our Commitments and Accreditations
    • Our History
    • Contact Us
    • FAQs
  1. Home
  2. Standards
  3. Email Newsletters

Email Distribution

Standards home

Reporting Standards for products registered to report Email Newsletter distribution.


View Full Standards( printable PDF )

Reporting Standards

  • Metrics and Reporting

  • General Principles and Record Keeping

  • Return Form Submission, Audit, Certification


Latest updates

April 2021
  • The Email Standards have also undergone a review, placing a greater focus on the email platform used to report data and introducing the ability to report multiple email newsletters on the same certificate.

December 2016
  • Frequency of reporting: Products must be certified at least every 12 months
March 2015
  • ABC has taken on responsibility for defining industry standards for the reporting of census-based measurement for reach and engagement of a brand’s website, app and email platforms.

If you require information on any earlier changes please contact us.


Archived standards

If you require past versions of Reporting Standards you can find them here.

  • Email Distribution 2022 Version 1
  • Email Distribution 2021 Version 1
  • Email Distribution 2020 Version 1
  • Email Distribution 2019 Version 1
  • Email Distribution 2018 Version 1
  • Email Distribution 2017 Version 1

Print this page Email page
Search this page:


 

Was this page useful?

trust in media

       

ABC Data

  • Reports & Certificates
  • Reporting Standards
  • Get Audited
  • Media Owner Support
  • Media Buyers
  • Certified Suppliers

Assurance

  • Digital Advertising
  • Data Privacy
  • TV Market
  • Viewability
  • COUNTER
  • Bespoke Audits
  • Spiders & Robots
  • Marketing Support

Support

  • Contact Us
  • FAQ
  • Careers

Legal

  • Cookies
  • Privacy Policy
  • Terms & Conditions
  • Company information
  • Copyright & Database right - all rights reserved

Like some help, a quote or have a general question?

Enter your details and we’ll be in touch as soon as we can.

Alternatively visit our contact us page for more options

Contact us