Reporting Standards for products registered to report Email Newsletter distribution.
View Full Standards( printable PDF )
The Email Standards have also undergone a review, placing a greater focus on the email platform used to report data and introducing the ability to report multiple email newsletters on the same certificate.
- Frequency of reporting: Products must be certified at least every 12 months
ABC has taken on responsibility for defining industry standards for the reporting of census-based measurement for reach and engagement of a brand’s website, app and email platforms.
If you require information on any earlier changes please contact us.
If you require past versions of Reporting Standards you can find them here.