Email Distribution

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Reporting Standards for products registered to report Email Newsletter distribution.

View Full Standards( printable PDF )

Reporting Standards

• Metrics and Reporting

• General Principles and Record Keeping

• Return Form Submission, Audit, Certification

Latest updates

April 2021

• The Email Standards have also undergone a review, placing a greater focus on the email platform used to report data and introducing the ability to report multiple email newsletters on the same certificate.

December 2016

• Frequency of reporting: Products must be certified at least every 12 months

March 2015

• ABC has taken on responsibility for defining industry standards for the reporting of census-based measurement for reach and engagement of a brand’s website, app and email platforms.

If you require information on any earlier changes please contact us.

Archived standards

If you require past versions of Reporting Standards you can find them here.