Event Attendance

Reporting Standards for products registered to report Event Attendance.

These consolidated Reporting Standards bring together previous Standards for Business Events, Consumer Events, Digital Events and the Event Audience metric.
They provide a clearer and simpler offering, giving you greater flexibility to report a single total attendance figure for in-person, online and hybrid events.
- In-person: An event taking place in a physical location.
- Online: an event delivered online, e.g. virtual events, webinars.
- Hybrid: An event comprising both in-person and online components under the same/similar brand.
Attendance can be claimed once for each person attending the event.
Additional information, metrics and breakouts may be reported as an option. Examples include Description of products/services/exhibitors, visitor/exhibitor breakout, repeat attendance.
For a hybrid event, you:
- Must report the attendance figure for both the in-person and online component.
- May opt to also report a combined total across both components, providing attendees of both are counted once (i.e. de-duplicated).
The new Reporting Standards will allow those events currently reporting under Business Events or Digital Events to continue with their existing reporting.

If you require past versions of Reporting Standards please contact us.