Publication Active Views - Regional Publications

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Publication Active Views [Digital only] - Optional

Introduction

You may opt to report digital copies using the metric Publication Active Views (PAVs). This could be:

1. In addition to print and/or digital copy circulation on a single certificate.
   
   
2. As a separate product in its own right, with or without any circulation reported, on a separate certificate.

As a separate and distinct metric, PAVs will not be incorporated into, or aggregated with circulation in ABC certificates or reports.

Please contact us to discuss requirements and costs as soon as possible, should you wish to consider reporting PAVs, as we will need time to inspect your systems and assess their suitability for audit.

Requirements 

1. A Publication Active View is a single copy of a publication actively opened by a device for viewing, adhering to the following principles:
   
   
   1. A minimum of one page of an issue (or a day) opened/served on/to a device.
      
      
      1. A device may make a number of active views of an issue (or day), either together or at different times. Only one active view per device per issue (or day) can be claimed and reported.
         
         
      2. You must be able to provide evidence of active views by browser.
         
         
   2. Distinct action/event by the end user to view.
      
      
      1. Note: a single action/request which results in both the content being downloaded/made available and the automatic opening of a page of the publication is not considered a distinct action/event. A further distinct action would be required such as opening a second page.
         
         
      2. The view request must be on an issue by issue (or daily) basis.
         
         
2. If you’re reporting PAVs on a certificate alongside circulation, then the digital copies for which you’re reporting PAVs must:
   
   
   1. Be in keeping with the overall issue to be reported on the same ABC. Please refer to the Editions section.
      
      
   2. Be published and available to the end user.
      
      
   3. If accessed on a web site be restricted either by a “pay wall” or a “registration” gateway with a password requirement. This does not prevent Digital Publications from including links to free to access website content.
      
      
3.  If you’re reporting PAVs on a certificate without circulation, then the digital copies must:
   
   
   1. Be edited, designed, and contain date-stamped content - it is not a website.
      
      
   2. Be published and available to the end user.
      
      
   3. Be published periodically on a regular and known frequency. e.g. 6 days a week/weekly/monthly etc.
      
      
      1. If there is not an identifiable and regular publishing frequency then the period of measurement will not be per issue, but will default to the number of days the publication is available. i.e. if available every day then the number of days would be 365 per year (366 in a leap year): or if only available on Sundays then the number of days per year would be 52. Where this is the case the rules will refer to ‘daily’ in parenthesis.
         
         
   4. Be presented in a navigation format such that the publication is divided into defined pages of content presented together.
      
      
   5. If accessed on a web site be restricted either by a “pay wall” or a “registration” gateway with a password requirement. This does not prevent Digital Publications from including links to free to access website content.
      
      
   6. All be branded in common, if there are different editions.
      
      
4. Advertising (by advertiser) must be common within a PAV edition, and once published remain unchanged (except for dynamically served  advertising).
   
   
   1. If non-dynamically served advertising (by advertiser) changes or there is a version not carrying advertising, this constitutes a different edition and the PAVs for each edition must be broken out on the certificate.
      
      
   2. You may opt to report Total Edition Active Views, which is the unde-duplicated total of the reported Publication Active Views of all applicable editions (i.e. not de-duplicated by device). To be included in the Total Edition Active View figure, the edition must:
      
      
      1. Be issued at a known and regular time.
         
         
      2. Remain available to the user with all other editions.
         
         
      3. Contain some new editorial compared to other editions.
         
         
5. We will need to check on an ongoing basis that issues (or content) are available for download or view. You must therefore provide us with free access to all issues (or days) and editions of the Digital Publication.
   
   
6. You may opt to additionally report Publication Downloads, which are a single copy of a publication’s content delivered, streamed or downloaded to a device available to read. To be included in a Publication Download figure:
   
   
   1. The whole issue (or content) must be available to read.
      
      
   2. The issue can be either ‘pushed’ or ‘pulled’.
      
      
   3. The issue must be requested by the end user on an issue by issue (or daily) basis or continuous basis.
      
      
7. You may, as an option, make provisions for Publication Active Views that you expect to be made (or receive evidence of) after you have submitted your claim. Please note:
   
   
   1. Provisions can only be made for Digital Publications that have identifiable issues.
      
      
   2. The estimated Publication Active Views must be based on a reasonable assessment of information such as historic levels, seasonal trends or other market information.
      
      
   3. You must adjust your claim in the following period to reflect any difference between the estimated and the actual figures.
      
      
   4. If you make a provision for Publication Active Views you must also make an appropriate provision for any related metrics. For example: If you choose to make a provision for Publication Active Views, and you also report Total Edition Active Views, then you must make a provision for both metrics.

Reporting

1. You can choose to report monthly, 3-monthly, 6-monthly or 12-monthly on a continuous basis.
   
   
   1. The periods may either follow calendar months or the equivalent dates for the relevant months according to the published ABC Accounting Calendar (i.e. allowing the period to include only whole weeks, starting on a Monday and ending on a Sunday).
      
      
   2. If you’re reporting PAVs on a certificate alongside circulation, then the period (by months) must align with the circulation months reported (but can be by the Monday to Sunday date basis).
      
      
2. You will report the following, which will be broken out on the certificate:
   
   
   1. Average total PAVs per issue (or day) in the Reporting Period.
      
      
   2. Total PAVs per issue (or day).
      
      
   3. For each edition (if applicable), average total PAVs per issue (or day).
      
      
   4. The number of issues published in the period, or if there is not an identifiable and regular publishing frequency then the number of available days will be reported along with a note to that effect.
      
      
   5. A statement detailing how advertising is served (e.g. static and/or dynamic) and a statement detailing if there is an edition not carrying advertising.

Guidance

No additional guidance.