Regional Publications

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Reported Data

This section sets out other data and information that is reported on the ABC Certificate.


1. Total Average Circulation

a. You must report the total Average Circulation per issue. Copies will be reported, broken out by print and Digital Edition (as applicable), as shown in the following summary:

Mandatory Primary categoriesEligible circulation typesOptional Secondary reportingOptional Tertiary reportingAdditional optional analysis
Paid Single Copies

Retail Sales:

  Sale or return

  Limited Sale or Return

  Firm Sale

Single Copy Sales


Breakout into:

- Full Rate

- Below Full Rate


[Required: Special & Sports Editions as part of editions breakout]


Cover Price

Paid Subscriptions

Single Copy Subscriptions

Paid Employee Copies

Publisher Controlled Direct Delivery Voucher Subscriptions

Multiple Subscriptions

Breakout into:

- Single Copy Subs (inc

   employee & Publisher  

   Cont’d Direct Delivery)

- Voucher Subscriptions

- Multiple Subscriptions

- Corporate Subscriptions

      (Digital only)



Paid Multiple Copies

Paid Multiple Copies



Analysis of copies by audience type

Free Copies

Free Pick Up

Free Letterbox (inc multiple residential)

Free Requested Delivery

Sample Free Distribution

Breakout into:


 - Pick Up 
 - Letterbox

 - Free Requested



 - Pick Up
 - Letterbox

 - Free requested

Breakout into:


Pick Up
- Net
- Capped

Summary description


Pick Up – analysis of qty of copies by dist’n point type (last issue)


Letterbox - analysis by postcode (last issue)

b. We will report the percentage of the total average circulation that is ‘Paid’ by the end user (i.e. including all paid categories of circulation except Multiple Copy Sales) where this exceeds 50%; otherwise we will report the percentage as ‘Free’.

2. Optional analysis of circulation across period
  1. You may opt to report any of the following analyses:

    Optional analysis

    Optional further analysis

    Analysis of total circulation by month

    Further analysed by circulation type

    [Daily titles]: Analysis of total circulation by Mon-Fri, Sat

    Further analysed by circulation type

    [Daily titles]: Analysis of total circulation by day of week

    Further analysed by circulation type

    [Daily titles]: Analysis of day of week averages for each month                                                                           

    Further analysed by circulation type

    [Daily titles]: Analysis of groups of daily averages for each month (e.g. Weds/Thurs/Fri)

    N / A

3. You may choose to report a Group Certificate 
  1. You may choose to report a Group Certificate that combines the circulations from 2 or more publications’ Certificates providing:

    1. Each Certificate relates to the same Reporting Standards

    2. Each Certificate is for the same Reporting Period 

    3. Note:

    4. You may include publications with different publishing frequencies.

    5. ABC will produce Group Certificates from the data submitted for the constituent publications and will show circulation to the four primary circulation categories (i.e. Paid Single Copies, Paid Subscriptions, Paid Multiple Copies and Free Copies).

4. Optional analyses 
  1. You may request to report additional analyses, derived from (or closely connected with) data reported on the certificate, subject to the following:

    1. The data to be reported on the certificate is, in our opinion:

      • Auditable

      • Related to the product being certified 

      • Albeit reporting different information, is in keeping with the requirements for data and evidence in relation to existing relevant Reporting Standards. For example: If the breakout is an analysis of subscription bundles, we would expect the evidence levels to be in line with that already in place for subscriptions.  

    2. We will review the request and confirm whether we agree it can be reported, how it will be reported and any requirements in relation to the audit timing or process.

Note: There may be additional costs associated with the preparation of the certificate and audit of the additional data.


No additional guidance.


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