Websites/Apps
Reporting periods ending up to (and including) May 2025 - View Reporting Standards here.
Reporting periods ending from June 2025 - View Reporting Standards below.
Reporting Standards for products registered to report to Websites/Apps Standards, for periods ending June 2025 onwards (see note above for periods ending up to (and including) May 2025).
View Websites/Apps Standards( printable PDF )
Reporting Standards
- Websites/Apps - Appendix 1: Key Metrics (including AV and Ad Metrics)
- Websites/Apps - Appendix 2: Other Metrics
Latest updates
May 2025
- Periods ending from June 2025: Metric changes - Page Impression renamed Page View, Visit renamed Session (Visit) and definition revised. WAP and PDA metrics removed. See link for details.
December 2024
-
Periods ending from June 2025: You may choose which metric (or metrics) you report.
April 2021
- The Standards have been overhauled to provide a more flexible and cost-effective method of reporting Web and App activity. This includes a change in the mandatory metric, the ability to report multiple websites on a single certificate and a greater focus at audit on the analytics solution used to report data.
October 2020
-
The responsibility for AV and Ad Web Traffic metrics has been transferred from JICWEBS to ABC.
August 2018
- Web Traffic: Breaking out automated traffic becomes optional, for certificates of two months or more the domain/inventory listing is only reported for the final month. See relevant sector (e.g. National Newspapers for details of the change)
December 2016
-
Frequency of reporting: Products must be certified at least every 12 months
-
Weekly Unique Browsers (optional): The designated reporting week may be varied from the default (Monday to Sunday) with ABC's agreement. For example Sunday to Saturday.
-
Device Type reporting (optional): Greater flexibility introduced with an 'other' category and ability for more detailed breakouts.
If you require information on any earlier changes please contact us.
Archived standards
If you require past versions of Reporting Standards you can find them here.
