For the first time, we’re sharing some unseen facts about our data… plus top tips on how you can use this information to add even more weight to your ABC figures!

Ready to go behind the scenes?

Fact #1 - 3,000 registered users of our site

We have over 3,000 registered users of our site, including media owners, agencies, advertisers, journalists, researchers and media students.

Top Tip: Advertisers and agencies access our data directly and will have viewed it before they start the negotiation process with you. Prepare your sales team for talks with buyers by ensuring they see this data, too  – encourage them to register on our website using their work email, and to regularly check the data.

Fact #2 - 25,000+ page views a month

In an average month, we have around 10,000 unique visitors viewing 25,000 pages. During our Consumer Media Report release every February, those figures increase to 13,000 visitors and 30,000 page views.

Top Tip: Make sure you’re on the advertising plan for advertisers and agencies by being included in our data and reporting.  It’s not too late for any un-audited titles to report and release data for December 2024. Contact us to get started. 

Fact #3 - Product pages are the most visited

Product pages account for over 50% of page views, with an average view time of one minute.

Top Tip: Make it easy for people to contact you after they’ve viewed your data – simply add the contact details from your ABC certificate to all your product pages (there’ll be a product page for each of your registered products). To update these, send us your details and specify which page you’d like them added to.

Fact #4 - 2,000+ Certificate downloads a month

Over 2000 PDF certificates are downloaded from our site every month.

Top Tip: Understand your certificates. They don’t just contain a breakdown of numbers, but also qualitative data such as where free copies are distributed - which can hold hidden value for buyers. Advertisers use our certificates to analyse differences between titles, so it’s important you can highlight your advantages. We’re always happy to share advice, so feel free to contact us for help.

Fact #5 - 10% of page views are data research 

Our Reports and Datahubs account for over 10% of page views.

Top Tip: Shout about your ABC membership, in your advertising presentations, emails and whenever you speak to buyers. You can run custom reports on our datahub to back up your credentials, or provide a simple link to your product page so they can see for themselves.

 

Head over to our Media Owner Support page for more advice and free marketing materials, so you can keep promoting your ABC!