Here you’ll find a variety of tools to help you along your ABC journey:
- ABC Standards - If you’re preparing for an audit or want to check reporting requirements.
- Training - Bespoke or off the shelf, covering a variety of topics and levels.
- Marketing Support - To help you celebrate and promote your success.
- IAB/ABC Spiders and Bots List - To help cleanse your data of known fraudulent activity.
For Agencies & Advertisers
Agencies & advertisers rely on our data for media planning and trading.
Knowing that our media data is based on industry agreed standards and is audited, delivers that vital reassurance and trust.
For Media Owners
Media owners have been using our logo – the stamp of trust – since 1931 as a way to demonstrate to agencies and advertisers that you can place trust in their data.
Our certification, based on the ABC Standards, helps media owners confidently showcase their brand reach and engagement across a variety of platforms.
For Digital Platforms and Technology
A range of industry organisations have created standards aimed at raising trust and transparency in online advertising.
No matter where you sit in the digital ecosystem, our audit services will help demonstrate to your partners that with you, they can trade with confidence.
Whether specialising as a media distributor, a measurement provider, or something not invented yet!.. suppliers to our industry can also earn our stamp of trust.
Once certified, suppliers can make use of our complementary marketing support.