Resources

Here you’ll find a variety of tools to help you along your ABC journey:

For Agencies and Advertisers  For Media owners  For Digital Platforms & Technology  For Suppliers

 

For Agencies & Advertisers

Agencies & advertisers rely on our data for media planning and trading.  

Knowing that our media data is based on industry agreed standards and is audited, delivers that vital reassurance and trust.

In addition to the use of our data, agencies & advertisers can benefit from our bespoke training sessions and free online learning courses.

 

For Media Owners

Media owners have been using our logo – the stamp of trust – since 1931 as a way to demonstrate to agencies and advertisers that you can place trust in their data.

Our certification, based on the ABC Standards, helps media owners confidently showcase their brand reach and engagement across a variety of platforms.

As part of the process we provide further support by way of our training courses and complementary marketing support.

 

For Digital Platforms and Technology

A range of industry organisations have created standards aimed at raising trust and transparency in online advertising.

No matter where you sit in the digital ecosystem, our audit services will help demonstrate to your partners that with you, they can trade with confidence.

Check out our training courses and complementary marketing support for how you can make the most of your experience with us.

 

For Suppliers

Whether specialising as a media distributor, a measurement provider, or something not invented yet!.. suppliers to our industry can also earn our stamp of trust.

We audit supplier capabilities to ABC’s Standards. This certification underpins the quality of their service and reassures their media owner clients that their ABC data will be compliant. 

Once certified, suppliers can make use of our complementary marketing support.

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"At Exponential we understand the need to be open and transparent with our business practices, which is why we follow the EDAA best practice criteria for online behavioural advertising. ABC were very helpful and supportive throughout the certification process."
Tim Sleath,
VP Product Management,
Exponential

Comscore Logo Color White"The ABC/IAB Robots and Spiders list is a critical resource, providing a central repository where search engines and others committed to transparency have declared themselves."
Larry Goldstein, Vice President,
Research Audit Services, comScore

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"Working with ABC in the past, we had confidence they would be a trusted partner to turn to for guidance, expertise and support."


Leena Vara-Patel,
Operations & Ad Tech Director, agenda21

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“ABC’s training session was incredibly useful... some of our attendees who’d been trained in digital ad trading were amazed this level of trusted detail exists for ABC-verified media brands.”

Craig Smith,
Trading Director, Print & Digital Display,
Mindshare 

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“ABC has worked closely with the industry to simplify its reporting whilst retaining the robust, gold standard that we associate with their stamp of trust.”

Adam Crow,
Head of Publishing,
MediaCom

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"Independently audited figures from ABC remain key to our business. As a joint industry currency they allow anyone who wishes to compare figures across different titles or publishers to do so on a like-for-like basis, and to be reassured that the figures are based on fact."
Albert Read, MD,
Conde Nast

"ABC provides us with a consistent measure of our circulation and digital reach that is credible to our advertisers. It's got the respect of everyone in the industry and is really important for us as a business."
Jamie Credland,
SVP Marketing and Strategy,
The Economist Group

Want to get our stamp of trust?

Click here to start the process

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