Here you’ll find a variety of tools to help you along your ABC journey:
- ABC Standards - If you’re preparing for an audit or want to check reporting requirements.
- Training - Bespoke or off the shelf, covering a variety of topics and levels.
- Marketing Support - To help you celebrate and promote your success.
- IAB/ABC Spiders and Bots List - To help cleanse your data of known fraudulent activity.
- FAQs
For Agencies and Advertisers For Media owners For Digital Platforms & Technology For Suppliers
For Agencies & Advertisers
Agencies & advertisers rely on our data for media planning and trading.
Knowing that our media data is based on industry agreed standards and is audited, delivers that vital reassurance and trust.
In addition to the use of our data, agencies & advertisers can benefit from our bespoke training sessions and free online learning courses.
For Media Owners
Media owners have been using our logo – the stamp of trust – since 1931 as a way to demonstrate to agencies and advertisers that you can place trust in their data.
Our certification, based on the ABC Standards, helps media owners confidently showcase their brand reach and engagement across a variety of platforms.
As part of the process we provide further support by way of our training courses and complementary marketing support.
For Digital Platforms and Technology
A range of industry organisations have created standards aimed at raising trust and transparency in online advertising.
No matter where you sit in the digital ecosystem, our audit services will help demonstrate to your partners that with you, they can trade with confidence.
Check out our training courses and complementary marketing support for how you can make the most of your experience with us.
For Suppliers
Whether specialising as a media distributor, a measurement provider, or something not invented yet!.. suppliers to our industry can also earn our stamp of trust.
We audit supplier capabilities to ABC’s Standards. This certification underpins the quality of their service and reassures their media owner clients that their ABC data will be compliant.
Once certified, suppliers can make use of our complementary marketing support.
"ABC provides us with a consistent measure of our circulation and digital reach that is credible to our advertisers. It's got the respect of everyone in the industry and is really important for us as a business."
"The industry is working hard to ensure brands are protected online. At GroupM, we believe it's vital to uphold and adopt industry standards. ABC's verification to the JICWEBS standards gives our brand and our clients increased confidence in digital trading processes."
"The ABC/IAB Robots and Spiders list is a critical resource, providing a central repository where search engines and others committed to transparency have declared themselves."
