You've invested in ABC.
Now make sure your clients know about it.
ABC is more than a certificate, it’s a commercial asset that buyers can trust. Promoting it helps demonstrate your commitment to transparent, independently audited data and gives your sales teams a valuable proof point in conversations with clients.
We've made it easy to put that advantage to work.
Get started with the ABC member toolkit
Our members-only toolkit brings together ready-to-use marketing assets and copy to help you promote your ABC quickly and consistently. You'll find:
- Social media assets and ready-to-use posts – including messaging for media buyers and advertisers
- Website and media pack images and copy – to showcase your ABC credentials
- Pre-drafted client emails – making it easy to share your latest ABC figures
- Sales messaging – simple language your teams can use to explain the value of independently audited data
- Media Buyer Survey insights and assets – use the latest buyer research and ready-made graphics to demonstrate why independently audited data matters to agencies and advertisers
Use the materials as they are or adapt the copy to suit your brand.
Sign in to access the member toolkit
The ABC member toolkit is available to ABC members only. Please sign in below using an account with ABC Member access.
Three simple ways to make more of your ABC
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1Make your ABC visible Use the ABC logo and your audited figures across your website, media pack, sales materials and client communications.
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2Give your teams the story Make sure sales and marketing colleagues understand what ABC provides and can confidently explain why independent verification matters to buyers.
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3Keep talking about it Use the resources in the toolkit to regularly reinforce your ABC credentials with agencies, advertisers and partners, not just when new figures are released.
Need something more bespoke?
PR support
Planning to announce a new ABC, milestone or result? We can help with messaging, press releases and supportive quotes.
QR codes
Make it easy for clients to check your latest ABC data. We can create a bespoke QR code or you can create your own linking directly to your ABC product page and certificate.
Give your teams ABC confidence
Our training sessions are free for ABC members and can be tailored to your team experience.
Sessions can include:
- 45-minute online or in-person training
- ABC introductions and refreshers
- Deep dives into specific areas
- Bespoke content for sales, marketing or other teams
Stay informed
Keep up to date with ABC data, certificates, standards and industry news through our personalised e-Alerts and newsletters.
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