Receiving ABC certification is a great achievement and something you’ll want to share with your clients. Below is a range of tools that’ll help you do just that.
Using the ABC Logo
Our logo is instantly recognisable in the industry as a ‘stamp of trust’. It’s a clear sign that you’re committed to transparent trading processes and that your partners can trust in the media you offer.
Once your certificate is live on this site you’re welcome to download and use our logo in your marketing activities.
Promote your ABC membership by placing a QR code in your publication or on your website. Readers/Users can quickly scan it using their phone to be directed straight to your ABC page with your latest data and certificate details on.
Our house ads have been designed to help you promote your certification and why it’s important for advertisers to use audited data.
You can customise the artwork with your logo, sales team contacts and even highlight your total average circulation figure in the ‘What’s in a number’ design.
These ads are currently available in the following formats: F/P ad; Q/P ad; Large website button; Small website button; Email signature banner
Dear Advertiser letters
We also offer a ‘Be wise when you advertise’ letter for those who want to get a direct message to their advertisers.
This letter is penned by us, contains all the key messages you’d want your clients to hear, and is personalised with your logo, ABC figures and brand names. All you need to do is send it to your buyers or include in your media pack.
Email Footers and Social Media
We can provide you with customised images for use on your Social Media posts or to use as an email footer to promote your ABC figure and membership.
Don’t forget to include links back to ABC’s website and/or social media pages to help validate your message, we may even repost it to our audience for you. Contact your account manager for more details.
Media Buyer Research
We conducted a survey on how agencies value ABC. Here are some of the results as images which you may use to promote your ABC membership.
Alternatively you can view all the survey results in a single PDF infographic which you can download and use.
We’re always happy to help our clients promote their success and this includes providing PR support when needed.
What's in an ABC audit
Aimed at Business Magazine publishers this document explains what's involved in an ABC audit, so that decision makers can trust that the data being reported has undergone a robust and respected audit and hence they can make investment decisions with confidence.
Also available - two customisable Powerpoint slides (remember to replace the example certificate image with that of your own!) that summarise the above document. Perfect for adding in to your sales presentations to explain why you have an ABC certificate.
What's in an Audit PDF