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The industry volunteers shaping your trading data
23.04.2019 Your industry representatives When we see a product in its final polished state, it can be easy to forget how much work has happened behind the scenes. The existence of media measurement data is no different, and it’s worth remembering that...
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Regional Publication Report Release
26/08/2015 126% increase in Regional news brands reporting multiple platforms with ABC in this report. View our Twitter feed, for more Report highlights
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TAG study shines light on ad fraud battle
06/03/2020 A new report has revealed how advertising through the Trustworthy Accountability Group's certified channels drastically reduces online ad fraud, as covered in Mediatel News…...
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Yieldr renews its EDAA Trust Seal with ABC
17/09/2015 - CLIENT PRESS RELEASE Today, Yieldr has renewed the EDAA Trust Seal from independent industry Certification Provider ABC, demonstrating their continued compliance with the EU Self-Regulatory Programme for Online Behavioural Advertising...
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How 2020 is shaping up to be a reformative year for brand safety
26.08.2020 In his recent opinion piece in Mediatel News, our CEO Simon Redlich explores how industry approaches to brand safety have been brought into focus by the tumultuous events of 2020, and how the switch to a global perspective will help bring...
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How do you raise trust in targeted advertising? Online advertising can often overwhelm consumers, leading to concerns about data tracking and a lack of transparency*. This trust gap poses challenges for advertisers and raises questions about data...
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‘Quality on two counts’ - new ABC opinion piece in The Media Leader
The reassuring value of published media brands In her latest comment piece in The Media Leader, our Commercial Director Jan Pitt shares insights from media buyer and planners on why ABC data plays such an important role in the perceived value of...
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ABC at IAB Europe’s Retail Media Podcast
IAB Europe has released its latest Retail Media Roundtable podcast, exploring how standards and independent audits build trust in retail media. Our Andy Flint features alongside Albert Heijn’s Max De Jong and IAB Europe’s Marie Clare Puffett to share...
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eAlerts is our free and personalised email service which keeps you up to date with information on: newly issued certificates updated certificates notification of any resolved complaints details of any exclusion notices issued Amend eAlerts ABC...
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Event Ticket Sales - Brand Reports
Back to index Event Ticket Sales Single tickets purchased by a third party that allow entry to a specific event. Principles 1. Single tickets are purchased by a third party from the publisher (or their agent) 2. The price paid for the ticket by the...
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Our latest audit results for IAB UK’s Gold Standard
We’re delighted to say we’ve completed our annual comprehensive audit for IAB UK, bringing independent assurance that the certification process behind its Gold Standard is robust and transparent. Read more on the IAB UK website. If you're interested in...
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ABC achieves Living Wage Employer accreditation
We’re pleased to announce that ABC has been accredited as a Living Wage Employer. This means that every member of staff at ABC earns a real Living Wage; an independently calculated hourly rate of pay that’s based on the actual cost of living. The real...
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Retail media continues to grow rapidly and is set to hit €31 billion in Europe by 2028. But what is retail media and why is it growing so fast?
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If you would like to use any of these adverts, please contact and we will be in touch shortly to find out your specific requirements. House Ad Large Button A6 Postcard
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Our latest gold standard data has been released for Consumer and Newsbrands
15/08/2019 https://www.abc.org.uk/data/reports-and-analysis
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Audit and Certification Process
Our Audit Process Our audit process consist of six main steps: Data submission – Using our online returns system, the media owner submits their data and their ‘claim’ for a specific reporting period. Validation – Our returns system automatically...
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ABC issues EDAA Trust Seal to Expedia
22/07/2015 - CLIENT PRESS RELEASE Today, 22nd July, Expedia has been issued the EDAA Trust Seal after successfully completing independent certification by ABC. For more information see: www.abc.org.uk/edaa. Earning the Trust Seal is the all important...
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Total Audience Certificate - Business Media
Download PDF Archived Rules Reporting Standards for the Total Audience Certificate for Business Media. View Complete Reporting Standards (PDF)
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18/02/2020 Newsworks, together with research and strategy company house51, has launched a new piece of research called ‘Mental availability in the digital age’. The research explores how consumers show more ‘mental availability’ – the ability of a...
