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Comscore Receives First-Ever Certification for Mobile Web Viewability
08/08/2019 - CLIENT PRESS RELEASE Leading industry owned auditor ABC confirms Comscore validated Campaign Essentials™ (vCE®) compliant with JICWEBS Viewability Principles Comscore, a trusted partner for planning, transacting and evaluating media across...
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Content Verification (CV) testing
What is CV Technology? Publishers use Content Verification (CV) technology to categorise the content of their webpages so they can better package their inventory. Advertisers use it to: Independently check their brand safety requirements are being met...
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We’ve conducted our first ever mobile web viewability audit
01/08/2019 ABC conducts first ever mobile web viewability audit to JICWEBS Standards Today, Comscore’s vCE product became the first to be certified to JICWEBS’ Viewability Principles for mobile web, following successful completion of our audit. The...
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ABC verifies Teads to JICWEBS Brand Safety Principles
29/08/2017 - CLIENT PRESS RELEASE Today, Teads has been verified to the JICWEBS Digital Trading Standards Group (DTSG) Good Practice Principles by independent industry auditor ABC. The aim of the Good Practice Principles is to inject greater...
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VDX.tv audited by ABC to JICWEBS Brand Safety Principles
28/05/2020 - CLIENT PRESS RELEASE Today, VDX.tv has been verified to the JICWEBS Digital Trading Standards Group (DTSG) Good Practice Principles by industry-owned media auditor ABC. The aim of the Good Practice Principles is to enhance transparency in...
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Nasmedia has been awarded the TAG Brand Safety Certified Seal by the Trustworthy Accountability Group (TAG) as a first for Korean companies after demonstrating its compliance with brand safety standards, as validated through an independent audit by...
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Issues to be included / excluded - ABC Bulk Distribution
BACK TO INDEX Issues to be included / excluded All published issues for which the majority of the distribution took place within the Reporting Period must be included except for any issues allowed to be excluded according to this section. Principles 1....
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Issues to be included / excluded - Consumer Magazines
Back to index Issues to be included / excluded All published issues for which the majority of the distribution took place within the Reporting Period must be included except for any issues allowed to be excluded according to this section. Principles 1....
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ABC verifies SOVRN UK to JICWEBS Anti Ad-Fraud principles
proud to be recognised as an industry leader in brand safety. We are constantly striving to ensure a brand safe environment for all of our partners and this certification is proof that our rigorous 25+ step process works." Simon Redlich, Chief Executive...
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Rezonence verified by ABC to JICWEBS Anti Ad-Fraud and Brand Safety principles
in delivering genuine value to our clients, which means giving them 100% viewability in a fraud-free, brand safe environment which is achieved through our unique FreeWall® tech and a whitelist of premium publishers. We’re delighted to have obtained...
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Rezonence verified by ABC to JICWEBS anti ad-fraud and brand safety principles
in delivering genuine value to our clients, which means giving them 100% viewability in a fraud-free, brand safe environment which is achieved through our unique FreeWall® technology and a whitelist of premium publishers. We’re delighted to have...
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KNOREX verified by ABC to JICWEBS Anti Ad-Fraud and Brand Safety Principles
important milestone for Knorex as it recognizes our long-standing commitment in providing a trustworthy and brand-safe environment to our customers. At a time when brand safety and ad fraud remain an on-going concern for advertisers, we are thrilled to...
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Havas Media verified by ABC to JICWEBS Anti Ad Fraud and Brand Safety Principles
that working collaboratively with JICWEBS and our media partners to deliver a transparent, brand safe & fraud free environment will be key to the future success of the digital industry. Simon Redlich, Chief Executive at ABC, said, “Congratulations to...
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Global advertisers demand reform of digital ad ecosystem
media owners and platforms to work alongside advertisers to create a safer, more transparent, more consumer-friendly environment The World Federation of Advertisers has published a Global Media Charter, designed to create the conditions for a marketing...
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11/09/2018 Third-party verification is a vital step in the cross-industry drive for improved quality standards in digital advertising across Europe Brussels, 11th September 2018 Today, the European Authority (the operating division of the European...
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VDX.tv Awarded TAG Brand Safety Certified Seal Validated by ABC Audit
09/10/2020 - CLIENT PRESS RELEASE VDX.tv was awarded the TAG Brand Safety Certified Seal by the Trustworthy Accountability Group (TAG) after demonstrating its compliance with rigorous brand safety standards, as independently validated through an audit...
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ABC to Manage Viewability Principles Following TAG/JICWEBS Merger
Following the merger of TAG and JICWEBS, we’re pleased to announce we’ve taken over management of the UK’s Viewability and AV (Audio Visual) Standards, having played an integral role in their development over many years. JICWEB’s Board (comprising the...
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ABC welcomes two new board members
people. To support this innovation, we must ensure that ABC continues to underpin a safe, efficient digital advertising environment that helps the industry to proactively address pivotal issues such as brand safety, ad fraud and online privacy.” Paul...
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Meet the MVPs: Mail Metro Media share a champion's approach to digital advertising
MVP Series: Ashley Beepur, Mail Metro Media (3 minute read) In the bustling world of digital advertising, where innovation and integrity are paramount, certain businesses and individuals rise above the rest. These are the MVPs, the unsung heroes who...
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Top 5 benefits of a brand safety audit
that they’re working within a trusted ecosystem that’s rooted in the same industry agreed standards. Making a safer environment for everyone. To find out more about agenda21’s experiences undergoing our brand safety and antifraud audits, see our joint...
