National Newspaper Data
Independently audited. Trusted for trading.
We audit the circulation data of all UK National Newspapers applying our consistent industry-agreed standards to every title.
This ensures circulation data remains:
- Independently verified
- Comparable across publishers and titles
- Fit for trading advertising
Media buyers and publishers use ABC data to underpin their media decisions.
Public and Private reporting
National newspaper circulation data can be commercially sensitive.
In 2020 we introduced the private reporting option with industry support to balance transparency with commercial reality and to ensure our figures were available to support trading. As of February 2026, all National Newspapers have chosen to report privately.
This approach ensures:
- Publishers control the distribution of their ABC data
- Agencies and advertisers continue to access trusted data
- Comparability and independent oversight are maintained
- Only the method of sharing changes - not the audit standards or integrity behind the figures
Comprehensive reporting remains available for the purposes of trading advertising.
Private Agency Reporting
All National Newspapers have chosen to privately manage how their ABC circulation figures are shared.
Access is available to ABC-member agencies for the purposes of trading advertising under a confidentiality agreement administered by us, ensuring the data remains independently audited, professionally used and securely distributed.
Ensuring the data is available for trading
We produce a National Newspaper Report which is available to ABC-member agencies and National newspaper publishers who have completed the necessary documentation.
This ensures:
- Agencies retain access to the complete trading dataset
- Data continues to support professional advertising decisions
For further details including applying to receive the data please contact .
Publicly available data
To access the publicly available data select your chosen parameters below, then click Load Data.
Public data for all national newspapers is available from 2000 to 2020. Between 2020 and February 2026, some titles opted to report privately.
From February 2026 onwards, all national newspaper titles have chosen this option.
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The Data Hub is our reporting tool for quick and easy analysis of ABC data and is available for Members and Paid Subscribers.
Each sector’s Data Hub is updated as we publish new figures. It’s also easy to search different time periods for more specific comparative data. Other features include:
filtering, choice of data columns, export to excel or csv, and pivot data function. There is also access to our Industry Reports for the sectors that have them.
Already a Member or Paid Data subscriber?
Please log in to access the Data Hub.
