The review examined how the model is developed, managed, and delivered against the requirements set out in the Origin framework.
Simon Redlich, Chief Executive at ABC, said: “Our audit testing found appropriate governance, controls and processes for developing and deploying VID models. These were consistent with the requirements of the Origin framework, with no areas requiring immediate attention”.
The conclusion of ABC’s audit forms part of Origin’s broader programme of independent evaluations across panel, modelling and reporting, designed to provide the market with trusted, privacy-safe cross-media measurement.
In April 2025, Origin selected ABC to audit the VID model as one of three independent assessments. Today’s update confirms the successful completion of that work.
