Venatus represents a portfolio of world-leading publishers in the entertainment and lifestyle space, including Rovio, EA and Variety. The company has a strong track record of brand safety measures, notably adopting a walled garden approach and building the first programmatic market place for video gaming to provide clients with greater deal transparency.

As a JICWEBS approved Verification Provider, ABC supplies the online media industry with a trusted and robust currency on which media space can be bought and sold. For more information on ABC’s Verification Service please go to:

Matt Cannon, COO and Co-founder at Venatus, comments:
“Successful digital advertising has always depended as much on strong partnerships as it has on good products. Venatus has always stood at the vanguard of brand safety and I am proud that we are able to continue to offer our publishers and advertisers the security and transparency they deserve.”

Simon Redlich, Chief Executive at ABC, said: “We are delighted to have verified Venatus to the JICWEBS Digital Trading Standards Group (DTSG) Good Practice Principles. ABC’s verification service gives our industry confidence about compliance with JICWEBS industry-agreed standards and raises the bar in the important area of brand safety, a key milestone in the evolution of digital display advertising.”