New TAG Seals released

: 03.Mar.2022

08 March 2022

Demand for third party validation of compliance continues to grow.

We congratulate all our clients who have been awarded seals across TAG’s various programs. According to TAG, a large majority of recertified seals (62%) were awarded through independent validation, an increase year on year.

The Trustworthy Accountability Group (TAG) is a leading global industry initiative to fight criminal activity, protect brand safety and increase trust in digital advertising. TAG’s certification programs – which include Brand Safety Certified (BSC), Certified Against Fraud (CAF) and Certified Against Malware (CAM) - have been developed to address cross-industry supply chain challenges around these complicated issues.

Achieving TAG certification with ABC’s trusted and independent validation process demonstrates these companies are playing a key role in fighting criminal activity and are committed to strengthening brand safety within digital advertising.

Congratulations to our clients for successfully completing our audits and achieving TAG certification:

Activision Blizzard Media	Inskin Media Ltd	Reach
Adloox	Integral Ad Science	Rezonence
Adverty	IPG Mediabrands	RTE
agenda21	John Ayling & Associates	SAMSUNG
Amobee	King.com Ltd.	Scoota
Audience Store	KNOREX	Sky
Auto Trader Limited	LADbible Group Ltd	Smaato Inc
Bauer Media	LiveScore	Spotify
Bidstack	LoopMe	TAN Media Ltd
Conde Nast	M6	Teads
Epsilon/Conversant	MAGNA GLOBAL	Telegraph Media Group Limited
Core	Mail Metro Media	The Kite Factory
Crimtan	Mantis	The Trade Desk
Dailymotion	MediaCom	TikTok
ESI Media	MediaCom North	Total Media
Essence Global Limited	Mindshare	Tremor Video
Facebook	MiQ Digital Ltd d/b/a/ MiQ	TripleLift
Finecast	Mobsta	Twitter
Global	MOLOCO, Inc.	Unruly
GroupM	Nativo	VDX.tv
Guardian	News Corp UK & Ireland Limited	Venatus
Havas Media	Omnicom Media Group	Vevo
Haymarket Media Group	Oracle Advertising	Wavemaker Global LLC
hello magazine	Orangeclickmedia	Xaxis
Hybrid Theory	Outbrain Inc.	Yahoo
INCA	PLAYGROUND XYZ
Industry (the 7Stars)	Precise TV Ltd

"We’re pleased to see so many companies complete their independent validation process. Tackling online criminal activity and protecting brand safety are challenges that span geographies. By independently validating their TAG certifications through expert auditors like ABC, these companies are showing their commitment to protecting their partners and raising standards across the digital supply chain."

"Congratulations to these companies for achieving TAG’s certification following our independent validation. This demonstrates they are committed to meeting trusted industry-agreed standards, which can only support the digital advertising environment in becoming a safer, more accountable place to trade."

For more information on our TAG Independent Validation service, please contact Jo Reid, Senior Account Manager, at or on 01442 200839.

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