Editions - ABC Bulk Distribution

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Editions

An Edition is a version of an issue of the publication that varies from the Main Edition (the UK and/or ROI version that has the largest circulation), usually for reasons of geography, timing or content. How it has varied from the Main Edition will affect how or whether it can be included on the same ABC Certificate.  

Principles

1. An Edition must be in keeping with the overall issue to be reported on the same ABC Certificate

2. Changes to an Edition may require a breakout on the ABC Certificate 

Requirements 

1. An Edition must be in keeping with the overall issue to be reported on the same ABC Certificate

1. The Edition must carry a logotype/masthead incorporating the generic name of the Main Edition.

2. The branding and appearance of the Edition must be sufficiently similar as to be considered the same product as the Main Edition. For the avoidance of doubt a change in format alone (such as a change in publication size) will not infringe this requirement.

3. The Edition must carry the same cover date/issue identification as the Main Edition.

4. The Edition must be published and distributed on or about the same date as the Main Edition.

5. All advertising (including classified) must be the same as in the Main Edition.

6. Additionally, digital copies:

   1. Must be published electronically as a unit (For the avoidance of doubt, a website cannot be reported as an edition of the publication).

   2. May be reformatted to suit the different delivery medium. For example: changes in page size or order.

   3. May include may include electronic enhancements to editorial or advertising to take advantage of the medium. For example: pictures replaced with video, include live social media or news feeds.
      
      You are requested to register your intention to claim digital copies in advance of your first claim, as we may carry out audit work during the reporting period.

2. Changes to an Edition may require a breakout on the ABC Certificate  

1. Advertising changes are ignored for ABC purposes if:

   1. They are made solely because their inclusion would, in the opinion of the publisher, the advertiser or their agency render the publication illegal in a particular territory. Note: This opinion must be judged reasonable by the auditor and ABC.

   2. The advertisement has changed but it is the same advertiser.

   3. They’re contained in a wrap-round (‘wrap’) or centre ‘pull-out’ (inserted in the centre pages) that would be considered additional to, and therefore not part of the publication. For example, the wrap is not included in the issue’s page numbering, and the normal publication including the masthead remains intact inside the wrap.

2. If you do need to breakout an Edition then the Main Edition will be broken out as well.

Guidance

No additional guidance.