Optional Reporting - ABC Bulk Distribution

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Optional Reporting

You may request to report additional information via ABC to enhance the promotion or messaging relevant to your publication or your wider brand.

Information or data related to publication may be reported on the publication’s ABC certificate. Information or data related to the wider brand or group may be reported via a Brand or Group Report (please see separate Reporting Standards for these).

Please contact us to discuss the details of the additional data you wish to report, including how the claim may be submitted and associated additional audit costs.

Requirements 

Information or data you may opt to report on your publication’s certificate, includes:

1. Analyses derived from (or closely connected with) data reported on the certificate. This will be subject to the data being, in our opinion:
   
   
   1. Auditable
      
      
   2. Clear (terms defined or explained as appropriate)
      
      
   3. Related to the product being certified
      
      
   4. Albeit reporting different information, is in keeping with the requirements for data and evidence in relation to the current Reporting Standards. For example: if the breakout is an analysis of subscription bundles, we would expect the evidence levels to be in line with that already in place for subscriptions.
      
      
2. Publication Active Views (PAVs): please refer to separate section
   
   
3. Pagination: You may report the average pagination per issue for the Reporting Period (ignoring Excluded Issues), subject
   to the following:
   
   
   1. You must only include the pagination of a supplement to any issue that:
      
      
      • Includes a referral or generic banner that clearly states the association to the host.
        
        
      • Is distributed, bound in or inserted, within each copy of the issue.
        
        
   2. You must ignore a wrap-round (‘wrap’) or centre ‘pull-out’ (inserted in the centre pages) in relation to any issue
      providing it would be considered additional to, and therefore not part of the publication. For example, the wrap is
      not included in the issue’s page numbering, and the normal publication including the masthead remains intact
      inside the wrap.
      
      
4. Editorial Content: You may report the average percentage editorial content per issue for the Reporting Period (ignoring
   Excluded Issues), subject to the following:
   
   
   1. You must include the editorial content for any issue, including or excluding supplements and wraps as defined
      for pagination above.
      
      
   2. You must identify the number of pages of editorial for any issue to the nearest half page and calculate the
      editorial content as a percentage of the pagination of that issue.
      
      
   3. You must treat as editorial content anything that is not advertising (including paid/free, in-house,
      advertorial/advertisement features). You are reminded that the British Code of Advertising, Sales Promotion
      and Direct Marketing (CAP Code) requires advertisement features to be clearly labeled.