Optional Reporting - Consumer Magazines

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Optional Reporting

You may request to report additional information via ABC to enhance the promotion or messaging relevant to your publication or your wider brand.

Information or data related to publication may be reported on the publication’s ABC certificate. Information or data related to the wider brand or group may be reported via a Brand or Group Report (please see separate Reporting Standards for these).

Please contact us to discuss the details of the additional data you wish to report, including how the claim may be submitted and associated additional audit costs.

Requirements 

Information or data you may opt to report on your publication’s certificate, includes:

1. Analyses derived from (or closely connected with) data reported on the certificate. This will be subject to the data being, in our opinion:
   
   
   1. Auditable
      
      
   2. Clear (terms defined or explained as appropriate)
      
      
   3. Related to the product being certified
      
      
   4. Albeit reporting different information, is in keeping with the requirements for data and evidence in relation to the current Reporting Standards. For example: if the breakout is an analysis of subscription bundles, we would expect the evidence levels to be in line with that already in place for subscriptions.
      
      
2. Publication Active Views (PAVs) - please refer to separate section
   
   
3. Geographical Analysis - please refer to separate section