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Media buyers expect audited data and are more likely to invest when it’s available
Our latest bi-annual Media Buyer Research - based on feedback from 61 media buyers across 33 agencies - highlights the central role ABC data plays in helping agencies plan confidently and compare titles in an increasingly complex media landscape. Use...
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Octave Audio awarded first TAG brand safety certified seal validated by ABC audit
Digital Audio medium, fulfilling its vast potential. Being one of only a handful of Digital audio businesses to achieve the IAB gold Standard 2.1 & TAG Brand Safety Certified Seal, this firmly cements Octave’s position as a frontrunner in innovation and...
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Ve Global verified by ABC to JICWEBS Brand Safety principles
04/12/2017 - CLIENT PRESS RELEASE Ve Global (“Ve”) has been verified to the JICWEBS Digital Trading Standards Group (DTSG) Good Practice Principles by independent industry body ABC. The aim of the Good Practice Principles is to inject greater...
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GroupM receives brand safety accreditation
demonstrates GroupM’s commitment to protecting clients’ brands. Under the JICWEBS (Joint Industry Committee for Web Standards in the UK and Ireland) remit to develop independent standards for benchmarking best practice for online ad trading, the DTSG...
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All You Can Read Sales (Digital Edition only) - Business Magazines
Back to index All You Can Read Sales [Digital only] A Digital Copy that a consumer has purchased and viewed as part of a multi-publication package. Principles 1. Copy is paid for and viewed by the consumer 2. There must be a contractual arrangement...
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ABC Business Media Report: Trusted Data, Real Insight
Each year, our Business Media Report provides an independent snapshot of how business magazines are reaching audiences across the UK and further afield. In a fast-moving media market, that trusted, comparable data remains essential for confident...
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19/03/2018 Jan Pitt, Commercial Director, ABC 5 things you didn't know about our Standards updates Over the last ten months we’ve conducted a root and branch review of our standards for consumer magazines and regional publications. This has involved...
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ABC Business Media Reporting: What You Need to Know
From 2025, ABC updated its business media Reporting Standards following extensive industry consultation. The changes ensure audited circulation figures remain relevant, transparent and trusted in a market where print and digital are increasingly...
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Cadreon verified by ABC to JICWEBS anti ad-fraud and brand safety principles
29/11/2018 - CLIENT PRESS RELEASE Cadreon, the advertising technology specialist unit of IPG Mediabrands, has achieved two JICWEBS Seals of Compliance, as verified by independent auditor ABC. These demonstrate the agency has met industry agreed...
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to our TAG Certified clients: Activision Blizzard Media Ltd Adloox AMAGI CORPORATION Assembly Group Audience Store Audiomob Auto Trader UK Blis Carat Core Crimtan December 19 Dentsu DMG Australia DMG Ireland DMG US Encore Digital Media...
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Top 5 benefits of a brand safety audit
17/05/2019 Top 5 benefits of a brand safety audit Clare Langstaff, Audit Manager, ABC We were delighted to join Leena Vara-Patel, Operations & Ad Tech Director at media agency agenda21, on stage at The 614 Group’s Brand Safety Summit on Thursday 9th...
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What you need to know about brand safety
can refer to industry agreed frameworks when classifying content as part of their brand safety processes for example the IAB US has a ‘content taxonomy’. Talk to your clients Clearly defining what’s appropriate for your advertiser/client from initial...
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summary report. For example the circulation of a print magazine, the distribution of an associated email newsletter and the web traffic figure for an associated website. Group Report - definition An ABC Group Report allows you to showcase multiple...
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Trusted data at a glance with new ABC certificates
14/12/2017 We’re delighted to unveil our brand new certificate design, which has been developed to reflect the recent updates to our Industry Standards. Watch the certificate walkthrough video here Our new ‘at a glance’ certificates allow media buyers...
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Demographic Analysis - Business Magazines
if deemed necessary for clarity. Cross Analysis Table: One demographic is cross referenced against another. For example: Job Title against Number of Employees. We will add a footnote indicating the number of copies analysed and add the percentage of the...
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ABC Chief Executive Simon Redlich Re-elected as IFABC President
We’re pleased to announce that our Chief Executive, Simon Redlich, has been re-elected as global President of the International Federation of Audit Bureaux of Certification (IFABC) for a second term. IFABC is a global federation of bureaux members from...
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Smadex audited by ABC to JICWEBS Brand Safety Principles
17/04/2020 - CLIENT PRESS RELEASE Today, Smadex, leading mobile-first DSP for branding and performance advertisers, has been verified to the JICWEBS Digital Trading Standards Group (DTSG) Good Practice Principles by industry-owned media auditor ABC....
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Gold Key Media receives ABC accreditation for Bulk Distribution
09/07/2018 - CLIENT PRESS RELEASE Gold Key Media has been accredited as an Associate member by ABC, the industry body for media brand measurement in the UK. Their Associate member status confirms that Gold Key Media is compliant with ABC’s industry...
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TAG authorises ABC as auditor for TAG certified against Fraud, Piracy, & Malware programs
TAG Seal in the relevant area. This announcement follows the recent partnership of TAG and the Joint Industry Committee for Web Standards (JICWEBS), the two cross-industry digital media standards bodies in the U.S. and U.K. respectively. Their union is...
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and platforms throughout 2018, with agency and media owner consultations currently taking place in the Newsbrands and B2B sectors. For Regional Publications, the first data to incorporate the updated Standards will be released at midday on Thursday 1st...
