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Steps for Greater Global Media Assurance Discussed at 28th IFABC General Assembly
14/01/2019 At the International Federation of Audit Bureaux of Certification’s 28th General Assembly, 24 media auditing executives from around the world gathered to discuss worldwide assurance solutions in the wake of global media and marketing trends....
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Exact Editions have renewed ABC certification for 2019
12/02/2019 Digital publishing company Exact Editions has renewed its ABC certification for the seventh time since 2012. Exact Editions offers a range of digital solutions for magazines publishers, enabling sales across web, iOS and Android platforms....
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Comscore Receives First-Ever Certification for Mobile Web Viewability
08/08/2019 - CLIENT PRESS RELEASE Leading industry owned auditor ABC confirms Comscore validated Campaign Essentials™ (vCE®) compliant with JICWEBS Viewability Principles Comscore, a trusted partner for planning, transacting and evaluating media across...
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Independently audited. Trusted for trading We audit the circulation data of all UK National Newspapers applying our consistent industry-agreed standards to every title. This ensures circulation data remains: Independently verified Comparable across...
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ABC’s auditing services extended to include TAG’s Anti-Piracy and Anti-Malware initiatives
28/05/2020 We’re pleased to announce we’ve expanded our independent validation services to include TAG’s Certified Against Piracy and Certified Against Malware programmes. This follows our appointment last year as a TAG approved auditor, and our recent...
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A warm welcome to our three new ABC Board members
We’re pleased to welcome three new members to our Board: Sajeeda Merali, CEO of the PPA; Tina Callcutt, Director of Content Sales at National World Publishing; and Nick Service, Chairman of the Hemming Group. Sajeeda Merali, CEO of the PPA, joins us as...
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ABC audit enhances credibility within social media and influencer marketing
We’re pleased to announce we’ve completed a methodology audit for Q83, an Australian based tech company delivering transparent reporting for the social media and influencer marketing industry. This is the first time we’ve delivered one of our bespoke...
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Print beats other media channels to deliver largest ROI
As reported in The Media Leader today, the latest research from Thinkbox reveals that print delivers the highest ROI for advertisers, both in the long term (£6.36 per £1 invested) and short term (£2.74 per £1 invested) compared to all other media...
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Meet the MVPs: Mail Metro Media share a champion's approach to digital advertising
MVP Series: Ashley Beepur, Mail Metro Media (3 minute read) In the bustling world of digital advertising, where innovation and integrity are paramount, certain businesses and individuals rise above the rest. These are the MVPs, the unsung heroes who...
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Why TAG matters in digital advertising
Trust, transparency and control are becoming harder to prove - and more valuable to protect. By Simon Redlich, CEO, ABC UK Digital advertising has never been more effective at delivering scale. As the ecosystem becomes increasingly automated,...
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GroupM receives brand safety accreditation
17/11/2016 - CLIENT PRESS RELEASE GroupM, the world’s leading media investment management group, today announced that it has attained the JICWEBS DTSG Brand Safety Accreditation for its UK Programmatic Business. GroupM offers holistic and agnostic real...
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that use or access our services For the purposes of auditing When you transact with a media organisation, for example by buying a magazine, attending an event or visiting a website, they will collect your data and be responsible for it (i.e. they are a...
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Global advertisers demand reform of digital ad ecosystem
Removal of ‘walled garden’ issues: data and technology should be unbundled, allowing advertisers to use the third-party buying platform of their choice in any and all environments. Publishers and platforms should work to create a solution that provides...
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The value of a TAG Certified Against Fraud audit
it make sense to go the full mile to win their business? Think of it from your business partners’ perspective; if you were buying a house, for example, would you accept the seller’s promise the building was structurally sound, or would you prefer an...
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Digital Brand Safety: A must-have in today's evolving landscape. With WARC reporting Brand Safety is the number one concern in programmatic buying, the topic should be front and centre of conversations. A TAG Brand Safety Seal is a clear commitment to...
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Up to 40% of web traffic is invalid* Invalid traffic refers to any web activity that’s generated by bots, click farms, or other forms of non-human activity. Designed to inflate website and ad campaign numbers, invalid traffic has an impact on...
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Retail Media Audits Explained: What Networks Need to Know
Retail Media is growing fast, and with that growth comes the need for clear, trusted measurement. Many networks are contemplating getting certified to the new IAB Europe Standards for retail media, but the process can feel unclear from the outside....
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ABC Announces New Chairman Designate
24/10/2016 The board of ABC is today announcing the appointment of Derek Morris as its Chairman Designate. Derek will take up the position of Chairman after the next ABC board meeting on 7 December 2016. He will replace Sally Cartwright OBE who has...
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Demonstrating brand reach in Ireland
16/02/2017 We are pleased to announce the inclusion of three new ABC brand reports in our Island of Ireland report (December end 2016 period), released today. These new brand reports give media owners the opportunity to demonstrate independently...
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ABC issues latest Content Verification Summary Report
29/10/2015 ABC has today released its latest Content Verification (CV) Summary Report for the period April 2015 to September 2015. This report is a continuation of ABC’s Certification programme, which is designed to independently certify CV products,...
