Bulk Distribution Data
Independently audited. Trusted for trading.
We audit the distribution data of UK bulk distribution titles using consistent, industry-agreed standards applied across all participating publications.
This ensures circulation data remains:
- Independently verified
- Comparable across publishers and titles
- Fit for trading advertising
Media buyers and publishers use ABC data to underpin their media decisions.
Publishers have a choice in how they report
Bulk Distribution publishers can choose how their audited data is shared.
They may:
This choice forms part of an established industry reporting model.
Why we offer these choices
Distribution data for Bulk titles can be commercially sensitive.
We introduced the private reporting option with industry support to balance transparency with commercial reality and to ensure our figures were available to support trading.
This approach ensures:
- Publishers control the distribution of their ABC data
- Agencies and advertisers continue to access trusted data
- Comparability and independent oversight are maintained
- Only the method of sharing changes - not the audit standards or integrity behind the figures
Comprehensive reporting remains available for the purposes of trading advertising.
Public Reporting
Titles may publish their audited circulation figures publicly on our website each reporting period.
Previously published public data remains accessible to ABC members and paid data subscribers for long-term analysis and trend review.
Private Agency Reporting
Titles that choose to report privately manage how their ABC circulation figures are shared. Access is provided for the purposes of trading advertising under a confidentiality agreement administered by us, ensuring the data remains independently audited, professionally used and securely distributed.
Ensuring the data is available for trading
Both private and public reporters are pulled together into a Report which is available to ABC-member agencies who have completed the necessary documentation.
This ensures:
- Agencies retain access to the complete trading dataset
- Data continues to support professional advertising decisions
For further details including applying to receive the data please contact .
Publicly available data
To access the publicly available data select your chosen parameters below, then click Load Data.
Public data is available from 2000. From February 2026, some titles opted to report privately.
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The Data Hub is our reporting tool for quick and easy analysis of ABC data and is available for Members and Paid Subscribers.
Each sector’s Data Hub is updated as we publish new figures. It’s also easy to search different time periods for more specific comparative data. Other features include:
filtering, choice of data columns, export to excel or csv, and pivot data function. There is also access to our Industry Reports for the sectors that have them.
Already a Member or Paid Data subscriber?
Please log in to access the Data Hub.
