16/04/2018
We’re excited to say we’ve just completed an Agency Training Roadshow to help buyers and planners learn how they can find important trading information using our redesigned certificates.
At each session we summarised the key updates to our Reporting Standards and walked agency teams through the new certificate design, demonstrating the ease with which they can now find and compare the primary trading metrics they use. Teams quickly picked up on the benefits of colour-coded primary metrics, standardised presentation across different market sectors and the use of graphs, charts and tables throughout each certificate.
19/03/2018
Jan Pitt, Commercial Director, ABC
5 things you didn't know about our Standards updates
Over the last ten months we’ve conducted a root and branch review of our standards for consumer magazines and regional publications. This has involved in-depth conversations with buyers and sellers across the market to ensure that our certificates are fit for purpose.
15/02/2018
Our new report for the Consumer Magazine sector marks a key step change in the delivery of our data, revealing new industry agreed Standards that simplify reporting and further support market growth.
14/12/2017
We’re delighted to unveil our brand new certificate design, which has been developed to reflect the recent updates to our Industry Standards.
Watch the certificate walkthrough video here
Our new ‘at a glance’ certificates allow media buyers and planners to access trusted trading data more easily than ever before. Buyers can now see each brand’s top-line figures clearly highlighted on the first page - such as the quantity of actively purchased copies in the Consumer Magazine sector – and explore further breakdowns later in the certificate using colourful graphs and tables.
07/11/2017
We’re delighted to announce a number of improvements which will support market growth whilst making ABC data more accessible to both publishers and agencies and easier to use when trading.
04/10/2017 - CLIENT PRESS RELEASE
I-COM Global is pleased to announce that ABC UK will once again verify its three competitions: the I-COM Data Creativity Awards, the Data Science Hackathon and the Smart Data Awards. The competitions, aimed at awarding the most creative people and companies in the Smart Data Marketing industry, will take place before and during the I-COM Global Summit 2018, to be held in San Sebastian, from 9 to 12 April, 2018.
