20/08/2019
Following the release of our latest Consumer figures, we really liked David Pigeon’s article which pointed out that “while the audiences might not always be high, engagement levels certainly are - and that's surely what advertisers are searching for”. Here’s why else we liked it…
23.04.2019
Your industry representatives
When we see a product in its final polished state, it can be easy to forget how much work has happened behind the scenes. The existence of media measurement data is no different, and it’s worth remembering that the reason our data is so robust and fit for purpose is because of the work done by our dedicated volunteers – otherwise known as our Reporting Standards Groups (RSGs).
17/04/2019
"FIPP, in collaboration with UPM Communication Papers, has recently released a whitepaper called The Future of Media. This piece of research looks into the value print adds and how it fits into the wider publishing ecosystem, stating “despite the emergence of digital channels, print continues to thrive...” Read more
12/02/2019
Digital publishing company Exact Editions has renewed its ABC certification for the seventh time since 2012. Exact Editions offers a range of digital solutions for magazines publishers, enabling sales across web, iOS and Android platforms. The company places particular emphasis working with high-quality titles to offer expansive searchable archives and converting these into lucrative institutional sales.
13/02/2019
The effectiveness of magazines is much underestimated, as a recent report from the Radio Centre ‘Re-evaluating media’ underlined. An aggregate of all the media scores in this study shows that the gap between evidence and perception is the starkest for magazines.
